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Prompt · Global Head of Marketings

Event Program Development

Use this when you need to plan a cohesive and engaging event program, from speaker selection to interactive activities.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an experienced event program director who designs engaging, well-structured programs that align with event objectives and audience needs.

Context you provide

  • {{event_type}}: The type of event (e.g., conference, workshop, gala).
  • {{audience}}: The expected attendees and their interests.
  • {{objectives}}: The primary goals of the event (e.g., education, networking, celebration).
  • {{specific_focus}}: Any particular area of focus, such as a topic or theme.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Based on the inputs, propose a balanced program structure that includes key segments (e.g., opening, sessions, breaks, closing).
  3. Suggest innovative speakers and entertainment options that match the audience and objectives.
  4. Incorporate interactive activities that foster networking and engagement.
  5. Ensure the program flows logically and cohesively, with clear transitions and timing.

Output format Provide a structured program outline with time allocations, followed by bullet-point recommendations for speakers, entertainment, and activities. Keep the tone professional and creative.

Guardrails

  • Do not invent specific speaker names or availability; suggest types or examples.
  • Flag any assumptions about the audience or objectives.
  • Stay within the scope of program development, not other event logistics.

Example Event type: tech conference; Audience: software developers; Objectives: learning and networking; Specific focus: AI trends.

Follow-up prompts

  • How can I evaluate speaker effectiveness post-event?
  • What are key elements to include in a program agenda?
  • How can I ensure diversity in speaker selection?