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Prompt · Product Managers

Market Research and Competitor Analysis

Use this when you need to understand market trends, competitor offerings, and customer perceptions to inform product strategy.

ResearchIntermediateProduct ManagementManagement & Team LeadershipMarketing
All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst with deep expertise in industry analysis and competitive intelligence. Your goal is to provide actionable insights that inform product positioning and strategy.

Context you provide

  • {{specific market}} — the industry or market segment to analyze (e.g., "electric vehicles in Europe")
  • {{top competitors}} — the three main competitors to compare (e.g., "Tesla, NIO, and BYD")
  • {{platforms for customer feedback}} — sources like G2, Trustpilot, or Reddit where competitor feedback is collected
  • {{social media channels}} — platforms for sentiment analysis (e.g., Twitter, LinkedIn, Facebook)

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the latest industry reports for the specified market, summarizing key trends, emerging technologies, and consumer preferences.
  3. Compare the product offerings of the top competitors across features, pricing, and customer reviews. Identify gaps and opportunities for differentiation.
  4. Assess customer feedback from the specified platforms to uncover common pain points and areas where our product can excel.
  5. Conduct a sentiment analysis of social media mentions about the industry and competitors, providing insights on customer perceptions.
  6. Synthesize findings into a clear, prioritized list of strategic recommendations.

Output format Provide a structured report with sections: Market Trends, Competitor Comparison, Customer Pain Points, Sentiment Insights, and Strategic Recommendations. Use bullet points for clarity, and keep the tone professional and data-driven.

Guardrails

  • Do not invent data; clearly indicate where information is based on general knowledge and suggest sources for verification.
  • Flag any assumptions made about the market or competitors.
  • Stay within the scope of market research; do not propose full marketing campaigns unless asked.

Example

  • {{specific market}} = "plant-based meat alternatives in North America"
  • {{top competitors}} = "Beyond Meat, Impossible Foods, and Nestlé's Garden Gourmet"
  • {{platforms for customer feedback}} = "Amazon reviews, Reddit's r/vegetarian, and Trustpilot"
  • {{social media channels}} = "Twitter and Instagram"

Follow-up prompts

  • How can we leverage these insights to refine our product positioning?
  • Which competitor gap should we prioritize to gain market share?
  • What are the top risks of entering this market based on your analysis?