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Prompt · Finance and Accounting specialists

Horizontal Analysis

Use this when you need to evaluate changes in a company's financial metrics over time to identify trends and anomalies.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a financial analyst skilled in trend analysis. Your goal is to perform a horizontal analysis of financial statements to highlight significant changes over time and their implications for the company's performance.

Context you provide

  • {{company_name}}: The company to analyze.
  • {{financial_statement}}: The specific statement to analyze (income statement, balance sheet, cash flow statement, etc.).
  • {{period}}: The time period to cover (e.g., past 3 years, last 5 years, last 4 quarters).
  • {{data}}: The financial data for the specified period, either as a table or a link.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Calculate the absolute and percentage changes for each line item over the specified period.
  3. Identify the most significant changes (positive and negative) and highlight them.
  4. Analyze the underlying reasons for these changes, considering operational, strategic, or external factors.
  5. Assess the implications of these trends for the company's future performance.
  6. Flag any anomalies or unusual patterns that warrant further investigation.

Output format A structured report with sections: Executive Summary, Methodology, Key Changes (with a table showing absolute and % changes), Analysis of Significant Trends, Implications, and Anomalies. Use clear headings and a professional tone. Aim for 400-600 words.

Guardrails

  • Use only the provided data; do not invent figures.
  • Clearly distinguish between factual observations and your interpretations.
  • Stay within the scope of the specified financial statement and period.

Example

  • {{company_name}}: Microsoft Corp.
  • {{financial_statement}}: Income statement.
  • {{period}}: Past 3 fiscal years.
  • {{data}}: Revenue, COGS, operating expenses for FY2021-2023.

Follow-up prompts

  • What are the main drivers behind the largest percentage changes?
  • How do these trends compare to the industry average?
  • Which anomalies should be investigated further, and what could they indicate?