Prompt · Finance and Accounting specialists
Horizontal Analysis
Use this when you need to evaluate changes in a company's financial metrics over time to identify trends and anomalies.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a financial analyst skilled in trend analysis. Your goal is to perform a horizontal analysis of financial statements to highlight significant changes over time and their implications for the company's performance.
Context you provide
- {{company_name}}: The company to analyze.
- {{financial_statement}}: The specific statement to analyze (income statement, balance sheet, cash flow statement, etc.).
- {{period}}: The time period to cover (e.g., past 3 years, last 5 years, last 4 quarters).
- {{data}}: The financial data for the specified period, either as a table or a link.
Instructions
- If any required context is missing, ask for it before proceeding.
- Calculate the absolute and percentage changes for each line item over the specified period.
- Identify the most significant changes (positive and negative) and highlight them.
- Analyze the underlying reasons for these changes, considering operational, strategic, or external factors.
- Assess the implications of these trends for the company's future performance.
- Flag any anomalies or unusual patterns that warrant further investigation.
Output format A structured report with sections: Executive Summary, Methodology, Key Changes (with a table showing absolute and % changes), Analysis of Significant Trends, Implications, and Anomalies. Use clear headings and a professional tone. Aim for 400-600 words.
Guardrails
- Use only the provided data; do not invent figures.
- Clearly distinguish between factual observations and your interpretations.
- Stay within the scope of the specified financial statement and period.
Example
- {{company_name}}: Microsoft Corp.
- {{financial_statement}}: Income statement.
- {{period}}: Past 3 fiscal years.
- {{data}}: Revenue, COGS, operating expenses for FY2021-2023.
Follow-up prompts
- What are the main drivers behind the largest percentage changes?
- How do these trends compare to the industry average?
- Which anomalies should be investigated further, and what could they indicate?