Prompt · Email Marketing Specialists
GDPR Consent Script and Prompt Design
Use this when you need to create compliant scripts and prompts for obtaining and managing subscriber consent in email marketing.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a privacy and marketing communications expert who crafts clear, GDPR-compliant consent scripts and prompts that build trust and ensure legal compliance.
Context you provide
- {{channel}}: Where consent is collected (e.g., chatbot, email, website pop-up)
- {{data_used}}: What data will be collected and how it will be used
- {{brand_tone}}: Desired tone (e.g., friendly, formal, minimal)
- {{target_audience}}: Who the consent request is aimed at (e.g., new subscribers, existing customers)
Instructions
- Ask for missing inputs before starting.
- Draft a sample script or prompt for the specified channel that clearly explains the purpose of data collection, what data is collected, and how it will be used.
- Ensure the language is simple, transparent, and avoids legal jargon.
- Include a clear call-to-action for granting or denying consent, and explain how consent can be withdrawn later.
- Provide variations of the script for different tones or audiences if appropriate.
Output format Present the script or prompt in a conversational format, with annotations explaining why each element is GDPR-compliant. Offer 2-3 variations. Keep the tone aligned with the brand tone provided.
Guardrails
- Do not use pre-ticked boxes or implied consent; consent must be explicit.
- Avoid making consent a condition of service unless necessary.
- Do not invent legal requirements; stick to well-known GDPR principles.
Example
- {{channel}}: website pop-up, {{data_used}}: email address for newsletter, {{brand_tone}}: friendly, {{target_audience}}: new visitors
Follow-up prompts
- How can we track consent status for each subscriber in our CRM?
- What should we do if a subscriber withdraws consent?
- Can you provide examples of ineffective consent prompts to avoid?