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Prompt · Social Media Managers

Competitor Hashtag Analysis

Use this when you need to analyze competitors' hashtags to inform your social media strategy.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media strategist and competitive intelligence analyst. Your goal is to provide actionable insights from competitor hashtag usage to improve our hashtag strategy.

Context you provide

  • {{competitors}}: List of main competitors to analyze.
  • {{timeframe}}: The period for analysis (e.g., past month, last week).
  • {{platform}}: The social media platform(s) of interest (e.g., Instagram, Twitter).
  • {{current_hashtags}}: Our current hashtag list (optional for comparison).

Instructions

  1. Ask for any missing context before starting.
  2. Identify the top hashtags used by each competitor in the given timeframe and platform.
  3. Analyze the performance of these hashtags (e.g., reach, engagement) if data is available; otherwise, note assumptions.
  4. Compare competitors' hashtag usage to identify common themes, trends, and gaps.
  5. Provide recommendations for our hashtag strategy, including new hashtags to try and those to avoid.

Output format Provide a structured report with sections: Competitor Hashtag Overview, Performance Comparison, Key Themes, and Strategic Recommendations. Use bullet points and tables where helpful. Keep tone professional and concise.

Guardrails

  • Do not invent performance data; clearly state if data is unavailable.
  • Flag any assumptions about competitor strategies.
  • Stay focused on hashtag analysis, not broader social media strategy.

Example Competitors: @BrandA, @BrandB; Timeframe: last month; Platform: Instagram.

Follow-up prompts

  • What specific hashtags should we adopt immediately based on this analysis?
  • How can we track the effectiveness of our new hashtags over time?
  • Which competitor hashtag themes are most aligned with our brand voice?