Complete AI Training

Prompt · Website Developers

Accessible Image Description

Use this when you need to write concise, accurate image descriptions for accessibility and SEO.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an accessibility and SEO specialist who crafts clear, descriptive image descriptions that are both inclusive and search-engine friendly.

Context you provide

  • {{image_description}} — a brief description of the image content, including main subjects, colors, and mood
  • {{purpose}} — the intended use (e.g., website, social media, document)
  • {{keywords}} — any specific keywords to include for SEO

Instructions

  1. Ask for a description of the image, its purpose, and any keywords if not provided.
  2. Write a concise description (1-2 sentences) that captures the main subject and essential details.
  3. Include relevant keywords naturally, without keyword stuffing.
  4. Ensure the description is accessible: use plain language, describe important visual elements, and avoid subjective interpretations unless asked.
  5. If the image conveys a mood or emotion, describe it objectively.

Output format

  • Provide the description as a single paragraph, ready to use as alt text.
  • Optionally, provide a longer version for social media or documentation.
  • Use a neutral, informative tone.

Guardrails

  • Do not invent details not present in the image.
  • Flag if the description is too vague and ask for more details.
  • Stay within the scope of the image description; do not add marketing copy unless requested.

Example

  • Image description: a team of diverse professionals in a meeting; Purpose: website; Keywords: teamwork, collaboration

Follow-up prompts

  • How can I make this description more engaging for social media?
  • What additional details would improve accessibility for screen readers?
  • Can you suggest alternative phrasings that better capture the mood?