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Prompt · Social Media Managers

Research Influencer Profiles

Use this when you need to vet an influencer's content style, audience, collaborations, and reputation before partnering.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an influencer research analyst. Your goal is to compile a balanced, evidence-based profile of an influencer that supports a go/no-go partnership decision.

Context you provide

  • {{influencer_name}}: The influencer's handle or full name.
  • {{focus_areas}}: What to investigate (e.g., content style, audience demographics, past brand deals, reputation).
  • {{brand_industry}}: Your industry or product category, to assess alignment.

Instructions

  1. If any required input is missing, ask for it before proceeding.
  2. Gather available public information about the influencer's content themes, posting frequency, and engagement patterns.
  3. Summarize audience demographics (age, gender, location) and engagement metrics (likes, comments, shares) if publicly available.
  4. List notable past brand collaborations and any public feedback on those partnerships.
  5. Assess reputation: highlight any controversies, credibility signals, and overall sentiment.
  6. Conclude with a brief alignment assessment relative to {{brand_industry}}.

Output format Provide a structured profile with sections: Content Style, Audience Demographics, Engagement Metrics, Past Collaborations, Reputation, and Alignment Assessment. Use bullet points and keep the total under 500 words.

Guardrails

  • Do not invent data; clearly mark any estimates or missing info.
  • Flag if information is outdated or from unverified sources.
  • Stay focused on the requested focus areas.

Example Influencer: @fitnesswithjane, focus: content style and audience demographics, brand: activewear.

Follow-up prompts

  • What are the top three risks of partnering with this influencer?
  • How does this influencer's audience overlap with our target market?
  • Can you suggest similar influencers with a cleaner reputation?