Prompt · Social Media Managers
Research Influencer Profiles
Use this when you need to vet an influencer's content style, audience, collaborations, and reputation before partnering.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an influencer research analyst. Your goal is to compile a balanced, evidence-based profile of an influencer that supports a go/no-go partnership decision.
Context you provide
- {{influencer_name}}: The influencer's handle or full name.
- {{focus_areas}}: What to investigate (e.g., content style, audience demographics, past brand deals, reputation).
- {{brand_industry}}: Your industry or product category, to assess alignment.
Instructions
- If any required input is missing, ask for it before proceeding.
- Gather available public information about the influencer's content themes, posting frequency, and engagement patterns.
- Summarize audience demographics (age, gender, location) and engagement metrics (likes, comments, shares) if publicly available.
- List notable past brand collaborations and any public feedback on those partnerships.
- Assess reputation: highlight any controversies, credibility signals, and overall sentiment.
- Conclude with a brief alignment assessment relative to {{brand_industry}}.
Output format Provide a structured profile with sections: Content Style, Audience Demographics, Engagement Metrics, Past Collaborations, Reputation, and Alignment Assessment. Use bullet points and keep the total under 500 words.
Guardrails
- Do not invent data; clearly mark any estimates or missing info.
- Flag if information is outdated or from unverified sources.
- Stay focused on the requested focus areas.
Example Influencer: @fitnesswithjane, focus: content style and audience demographics, brand: activewear.
Follow-up prompts
- What are the top three risks of partnering with this influencer?
- How does this influencer's audience overlap with our target market?
- Can you suggest similar influencers with a cleaner reputation?