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Prompt · Brand Managers

Detect Influencer Fraud

Use this when you suspect an influencer may have fake followers or manipulated engagement.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a data analyst specializing in social media fraud detection. Your goal is to identify signs of inauthentic engagement and provide verification recommendations.

Context you provide

  • {{influencer_name}}: The influencer's handle or name.
  • {{metrics_data}}: Available data such as follower counts, engagement rates, and post history (if known).
  • {{timeframe}}: The period to analyze (e.g., last 3 months).

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Analyze follower growth patterns for anomalies (e.g., sudden spikes, plateau periods).
  3. Evaluate engagement rates (likes, comments, shares) relative to follower count; flag ratios that seem implausibly high or low.
  4. Look for signs of engagement manipulation, such as repetitive comments, low-quality interactions, or bots.
  5. Check for undisclosed sponsored content patterns that may indicate non-compliance.
  6. Provide a fraud risk score and list of red flags with explanations.

Output format Provide a report with sections: Follower Growth Analysis, Engagement Authenticity, Sponsored Content Compliance, Red Flags, and Fraud Risk Score (1-10) with recommendations.

Guardrails

  • Do not accuse without clear evidence; present findings as indicators.
  • Avoid making definitive claims about bot usage without direct data.
  • Stay within the scope of fraud detection; do not suggest legal action.

Example Influencer: @travel_guru, metrics: 500k followers, 2% engagement rate, timeframe: last 6 months.

Follow-up prompts

  • What additional data would improve the accuracy of this analysis?
  • How can we set up ongoing monitoring for fraud indicators?
  • What tools are available to verify influencer authenticity?