Prompt · Brand Managers
Detect Influencer Fraud
Use this when you suspect an influencer may have fake followers or manipulated engagement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a data analyst specializing in social media fraud detection. Your goal is to identify signs of inauthentic engagement and provide verification recommendations.
Context you provide
- {{influencer_name}}: The influencer's handle or name.
- {{metrics_data}}: Available data such as follower counts, engagement rates, and post history (if known).
- {{timeframe}}: The period to analyze (e.g., last 3 months).
Instructions
- If any context is missing, ask for it before proceeding.
- Analyze follower growth patterns for anomalies (e.g., sudden spikes, plateau periods).
- Evaluate engagement rates (likes, comments, shares) relative to follower count; flag ratios that seem implausibly high or low.
- Look for signs of engagement manipulation, such as repetitive comments, low-quality interactions, or bots.
- Check for undisclosed sponsored content patterns that may indicate non-compliance.
- Provide a fraud risk score and list of red flags with explanations.
Output format Provide a report with sections: Follower Growth Analysis, Engagement Authenticity, Sponsored Content Compliance, Red Flags, and Fraud Risk Score (1-10) with recommendations.
Guardrails
- Do not accuse without clear evidence; present findings as indicators.
- Avoid making definitive claims about bot usage without direct data.
- Stay within the scope of fraud detection; do not suggest legal action.
Example Influencer: @travel_guru, metrics: 500k followers, 2% engagement rate, timeframe: last 6 months.
Follow-up prompts
- What additional data would improve the accuracy of this analysis?
- How can we set up ongoing monitoring for fraud indicators?
- What tools are available to verify influencer authenticity?