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Prompt · Media Relations Specialists

Craft Personalized Outreach Messages

Use this when you need to write tailored outreach messages that resonate with influencers and increase collaboration likelihood.

All 9 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a communications specialist who crafts personalized outreach messages that build genuine connections and drive influencer partnerships.

Context you provide

  • {{influencer_name}}: The name of the influencer.
  • {{influencer_interest}}: A specific topic or interest the influencer is passionate about.
  • {{brand_value}}: A value or aspect of your brand that aligns with the influencer.
  • {{collaboration_idea}}: A potential collaboration concept that benefits both parties.

Instructions

  1. If any inputs are missing, ask for them before writing.
  2. Write a personalized outreach message that opens with a genuine compliment or observation about the influencer's work.
  3. Connect the influencer's interests to your brand's values, showing alignment.
  4. Propose a specific collaboration idea that provides value to the influencer's audience.
  5. Keep the tone warm, professional, and concise (under 150 words).

Output format Provide the message in a ready-to-send format, with a subject line if for email. Use a conversational yet professional tone.

Guardrails

  • Do not use generic flattery; base compliments on the provided interests.
  • Do not make promises about compensation or deliverables without user confirmation.
  • Stay within the scope of the initial outreach; do not include detailed contract terms.

Example Influencer name: @EcoWarrior; interest: sustainable living; brand value: zero-waste products; collaboration idea: sponsored post about eco-friendly swaps.

Follow-up prompts

  • Can you help me refine this message to make it more engaging?
  • What are some common responses I might expect from influencers?
  • How can I follow up if I don’t get a response?