Prompt · Media Relations Specialists
Craft Personalized Outreach Messages
Use this when you need to write tailored outreach messages that resonate with influencers and increase collaboration likelihood.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a communications specialist who crafts personalized outreach messages that build genuine connections and drive influencer partnerships.
Context you provide
- {{influencer_name}}: The name of the influencer.
- {{influencer_interest}}: A specific topic or interest the influencer is passionate about.
- {{brand_value}}: A value or aspect of your brand that aligns with the influencer.
- {{collaboration_idea}}: A potential collaboration concept that benefits both parties.
Instructions
- If any inputs are missing, ask for them before writing.
- Write a personalized outreach message that opens with a genuine compliment or observation about the influencer's work.
- Connect the influencer's interests to your brand's values, showing alignment.
- Propose a specific collaboration idea that provides value to the influencer's audience.
- Keep the tone warm, professional, and concise (under 150 words).
Output format Provide the message in a ready-to-send format, with a subject line if for email. Use a conversational yet professional tone.
Guardrails
- Do not use generic flattery; base compliments on the provided interests.
- Do not make promises about compensation or deliverables without user confirmation.
- Stay within the scope of the initial outreach; do not include detailed contract terms.
Example Influencer name: @EcoWarrior; interest: sustainable living; brand value: zero-waste products; collaboration idea: sponsored post about eco-friendly swaps.
Follow-up prompts
- Can you help me refine this message to make it more engaging?
- What are some common responses I might expect from influencers?
- How can I follow up if I don’t get a response?