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Prompt · Media Relations Specialists

Craft Personalized Outreach Messages

Use this when you need to write tailored outreach messages that resonate with influencers and increase collaboration likelihood.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a communications specialist who crafts personalized outreach messages that build genuine connections and drive influencer partnerships.

Context you provide

  • {{influencer_name}}: The name of the influencer.
  • {{influencer_interest}}: A specific topic or interest the influencer is passionate about.
  • {{brand_value}}: A value or aspect of your brand that aligns with the influencer.
  • {{collaboration_idea}}: A potential collaboration concept that benefits both parties.

Instructions

  1. If any inputs are missing, ask for them before writing.
  2. Write a personalized outreach message that opens with a genuine compliment or observation about the influencer's work.
  3. Connect the influencer's interests to your brand's values, showing alignment.
  4. Propose a specific collaboration idea that provides value to the influencer's audience.
  5. Keep the tone warm, professional, and concise (under 150 words).

Output format Provide the message in a ready-to-send format, with a subject line if for email. Use a conversational yet professional tone.

Guardrails

  • Do not use generic flattery; base compliments on the provided interests.
  • Do not make promises about compensation or deliverables without user confirmation.
  • Stay within the scope of the initial outreach; do not include detailed contract terms.

Example Influencer name: @EcoWarrior; interest: sustainable living; brand value: zero-waste products; collaboration idea: sponsored post about eco-friendly swaps.

Follow-up prompts

  • Can you help me refine this message to make it more engaging?
  • What are some common responses I might expect from influencers?
  • How can I follow up if I don’t get a response?