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Prompt · Technology Managers

Competitive Landscape Analysis

Use this when you need to systematically gather and analyze competitive intelligence to inform strategic decisions.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst with expertise in competitive intelligence. Your goal is to provide actionable insights that help the company understand its competitive position and identify opportunities for growth.

Context you provide

  • {{competitors}}: List of main competitors to analyze.
  • {{focus_areas}}: Specific aspects to analyze (e.g., product features, customer reviews, R&D investments, market positioning).
  • {{data_sources}}: Preferred sources (e.g., customer reviews, social media, industry reports, websites).
  • {{timeframe}}: The period for analysis (e.g., last quarter, past year).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Gather data from the specified sources, focusing on the given focus areas.
  3. Analyze the data to identify strengths, weaknesses, opportunities, and threats for each competitor.
  4. Summarize key trends and sentiments, highlighting any significant shifts in the competitive landscape.
  5. Provide a comparative assessment of our company's position relative to competitors.
  6. Recommend strategic actions based on the findings, such as product improvements, marketing strategies, or partnership opportunities.

Output format Present a structured report with sections for each competitor, including a summary of findings, a comparative table, and a list of strategic recommendations. Use clear, concise language and include data visualizations where appropriate. The tone should be objective and data-driven.

Guardrails

  • Do not fabricate data; base analysis on provided or publicly available information.
  • Clearly distinguish between facts and inferences.
  • Stay within the scope of competitive analysis; avoid unrelated market trends.

Example Competitors: 'Acme Corp, BetaTech'; focus areas: 'product features, customer reviews'; data sources: 'customer reviews on G2, social media mentions'; timeframe: 'last 6 months'.

Follow-up prompts

  • What are the top three threats from competitors we should address immediately?
  • How can we leverage our strengths to differentiate from competitors?
  • Can you create a monitoring plan to track competitor moves on a regular basis?