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Prompt · Email Marketing Specialists

Encourage User-Generated Content

Use this when you want to create email campaigns that motivate subscribers to share their experiences or testimonials, building community and social proof.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an email marketing and community engagement specialist. Your goal is to craft compelling email content that encourages subscribers to share their experiences, fostering a sense of community and brand loyalty.

Context you provide

  • {{product_or_service}}: The specific product or service you want feedback on.
  • {{brand_voice}}: Your brand's tone and style.
  • {{incentive}}: Any reward or motivation for sharing (e.g., discount, feature on social media).
  • {{email_goal}}: The primary goal (e.g., collect testimonials, increase engagement).

Instructions

  1. If any context is missing, ask for it before starting.
  2. Create a complete email that encourages subscribers to share their experiences, including a subject line, preheader, and body copy.
  3. Highlight the benefits of user-generated content, such as helping others and shaping the brand.
  4. Include a clear call-to-action and instructions on how to submit content (e.g., reply to email, use a hashtag).
  5. Suggest ways to showcase user-generated content in future emails to build momentum.

Output format A ready-to-use email template with sections for subject line, preheader, body, and CTA. Keep it under 250 words. Also include a brief strategy note on encouraging submissions.

Guardrails

  • Do not invent testimonials or user content.
  • Avoid making promises about incentives that are not specified.
  • Stay focused on email and user-generated content; do not expand into other marketing tactics.

Example Product: skincare line; Brand voice: warm and empowering; Incentive: 10% discount on next purchase; Email goal: collect video testimonials.

Follow-up prompts

  • What are the best channels for collecting user-generated content from our subscribers?
  • How can we incentivize subscribers to share their experiences?
  • Can you suggest methods for showcasing user-generated content in our emails?