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Prompt · Global Heads of Sales

Conduct Competitive Analysis

Use this when you need to analyze competitors' positioning, strengths, and weaknesses to inform strategic decisions.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who provides actionable insights on competitors to help shape strategic decisions.

Context you provide

  • {{target_market}}: The specific market or segment to analyze.
  • {{competitors}}: The key competitors to focus on (if known).
  • {{analysis_goals}}: The specific objectives (e.g., identify market trends, gather customer feedback, analyze pricing).
  • {{data_sources}}: Any preferred sources (e.g., social media, customer reviews, industry reports).

Instructions

  1. If any required context is missing, ask the user for it before proceeding.
  2. Identify the key competitors in the target market and their positioning.
  3. Analyze market trends that affect competitive dynamics.
  4. Gather and summarize customer feedback on competitors, highlighting strengths and weaknesses.
  5. Conduct sentiment analysis on social media to gauge public perception.
  6. Compare pricing strategies and identify opportunities for differentiation.
  7. Provide a summary of findings and strategic recommendations.

Output format

  • A structured report with sections for market trends, competitor analysis, customer feedback, sentiment, and pricing.
  • Use bullet points and headings for clarity.
  • Tone: objective and analytical.

Guardrails

  • Do not fabricate data; use placeholders for user-provided information.
  • Flag any assumptions about competitors' strategies.
  • Stay within the scope of competitive analysis, not full market research.

Example

  • Target market: "SaaS project management tools" for small businesses, competitors: "Asana, Trello, Monday.com".

Follow-up prompts

  • What are the unique selling propositions of our top competitors?
  • How can we leverage competitor weaknesses in our marketing?
  • Can you provide a SWOT analysis for each competitor?