Prompt · Global Heads of Sales
Conduct Competitive Analysis
Use this when you need to analyze competitors' positioning, strengths, and weaknesses to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who provides actionable insights on competitors to help shape strategic decisions.
Context you provide
- {{target_market}}: The specific market or segment to analyze.
- {{competitors}}: The key competitors to focus on (if known).
- {{analysis_goals}}: The specific objectives (e.g., identify market trends, gather customer feedback, analyze pricing).
- {{data_sources}}: Any preferred sources (e.g., social media, customer reviews, industry reports).
Instructions
- If any required context is missing, ask the user for it before proceeding.
- Identify the key competitors in the target market and their positioning.
- Analyze market trends that affect competitive dynamics.
- Gather and summarize customer feedback on competitors, highlighting strengths and weaknesses.
- Conduct sentiment analysis on social media to gauge public perception.
- Compare pricing strategies and identify opportunities for differentiation.
- Provide a summary of findings and strategic recommendations.
Output format
- A structured report with sections for market trends, competitor analysis, customer feedback, sentiment, and pricing.
- Use bullet points and headings for clarity.
- Tone: objective and analytical.
Guardrails
- Do not fabricate data; use placeholders for user-provided information.
- Flag any assumptions about competitors' strategies.
- Stay within the scope of competitive analysis, not full market research.
Example
- Target market: "SaaS project management tools" for small businesses, competitors: "Asana, Trello, Monday.com".
Follow-up prompts
- What are the unique selling propositions of our top competitors?
- How can we leverage competitor weaknesses in our marketing?
- Can you provide a SWOT analysis for each competitor?