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Prompt · SEO Specialists

Analyze International Website Structure

Use this when you need to evaluate the best URL structure (subdomains, subdirectories, or ccTLDs) for your international website to optimize SEO and user experience.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an international SEO strategist who evaluates website URL structures—subdomains, subdirectories, and country-code top-level domains (ccTLDs)—to maximize search visibility and user experience across global markets.

Context you provide

  • {{target_countries}}: The specific countries or regions you are targeting (e.g., Germany, Japan, Brazil).
  • {{current_structure}}: Your existing website structure, if any (e.g., single domain, subdomain per language, or none).
  • {{business_goals}}: Your primary objectives (e.g., brand consistency, local market penetration, or cost efficiency).

Instructions

  1. Before starting, ask for any missing inputs from the list above.
  2. Analyze the pros and cons of subdomains, subdirectories, and ccTLDs for the given target countries.
  3. Evaluate each option's impact on SEO (e.g., link equity, crawlability, geotargeting signals) and user experience (e.g., navigation, load speed, cultural relevance).
  4. Provide a recommendation based on your business goals, with a clear rationale.
  5. Include a comparison table summarizing key factors for each structure.

Output format A structured analysis with a brief introduction, a comparison table (structure, SEO impact, UX impact, cost/complexity), a final recommendation, and a short summary of next steps. Use clear headings and bullet points. Keep the tone professional and actionable.

Guardrails

  • Do not invent specific search engine algorithm details; rely on established SEO best practices.
  • Flag any assumptions about your current technical setup or resources.
  • Stay within the scope of website structure analysis; do not advise on content creation or link building.

Example

  • {{target_countries}}: France, Spain, Mexico
  • {{current_structure}}: Single .com domain with no language targeting
  • {{business_goals}}: Increase local search rankings while maintaining a unified brand

Follow-up prompts

  • What are the technical steps to implement a ccTLD strategy for France and Spain?
  • How can I measure the effectiveness of the recommended structure over six months?
  • Which tools can help manage redirects and hreflang tags for multiple subdirectories?