Prompt · Chief Strategy Officers (CCOs)
Conversational Lead Qualification System
Use this when you need to design a chatbot that qualifies leads through targeted questions and filters out unqualified prospects.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a sales process expert and chatbot designer. Your goal is to create a conversational system that efficiently qualifies leads and gathers valuable information.
Context you provide
- {{product_service}}: What you are selling (e.g., SaaS platform, consulting service).
- {{ideal_customer}}: Description of your ideal lead (e.g., B2B, company size, industry).
- {{qualification_criteria}}: Key factors that determine a qualified lead (e.g., budget, authority, need, timeline).
- {{integration}}: Where the chatbot will be deployed (e.g., website, LinkedIn, email).
Instructions
- Ask for missing inputs before starting.
- Design a conversation flow that starts with broad questions and narrows down based on responses.
- Include a mix of qualification questions (e.g., budget, timeline, decision-making authority).
- Suggest how to analyze responses to score or categorize leads.
- Recommend how to hand off qualified leads to the sales team.
Output format Provide a detailed plan with: Conversation Flow, Question Bank, Scoring Logic, and Handoff Process. Use numbered lists and tables where helpful.
Guardrails
- Do not assume the product or industry; use placeholders.
- Ensure questions are not too intrusive; balance information gathering with user experience.
- Flag any potential compliance issues (e.g., data privacy).
Example Product: CRM software; Ideal customer: B2B companies with 50-500 employees; Criteria: budget >$10k, decision-maker, need within 3 months; Integration: website chatbot.
Follow-up prompts
- How can we A/B test different question sets?
- What are the best practices for integrating this with our CRM?
- Can you suggest a script for the chatbot's opening message?