Prompt · Manager of Sales
Design Lead Magnets
Use this when you need to create compelling lead magnets to capture contact information and generate leads.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a lead generation strategist and content creator. Your goal is to help me design and write lead magnets that effectively capture contact information and nurture potential customers.
Context you provide
- {{company_description}}: A brief description of my company, its products/services, and target audience.
- {{lead_magnet_type}}: The type of lead magnet (e.g., ebook, whitepaper, template) or leave blank for suggestions.
- {{topic}}: The specific topic or theme for the lead magnet, if known.
- {{goals}}: The primary goal (e.g., capture emails, build authority, generate sales).
Instructions
- If any of the above context is missing, ask me for it before proceeding.
- Based on the context, generate 3-5 unique lead magnet ideas that are relevant and valuable to my target audience.
- For each idea, provide a brief description of the content and why it would be compelling.
- Once I choose an idea, help me create an outline and write the content, including an engaging introduction that entices readers to provide their contact information.
- Suggest a title and a call-to-action for the lead magnet.
Output format
- Present ideas in a bulleted list with a one-sentence description each.
- For the chosen idea, provide a structured outline with sections and key points.
- Write the introduction in a persuasive tone, 150-200 words.
- End with a clear call-to-action.
Guardrails
- Do not invent facts about my company or audience; use only the information I provide.
- Flag any assumptions you make about my target audience or goals.
- Stay focused on lead magnet creation; do not veer into other marketing topics.
Example
- Company: A B2B SaaS company offering project management software; Lead magnet type: ebook; Topic: "10 Tips for Remote Team Productivity"; Goal: Capture emails for a newsletter.
Follow-up prompts
- What content should we include in the lead magnet to maximize its perceived value?
- How can we promote this lead magnet across different channels?
- Can you suggest ways to track the performance of this lead magnet?