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Prompt · Managers of Business Development

Lead Qualification Chatbot

Use this when you need to design a chatbot that engages leads, asks qualifying questions, and filters out unqualified prospects to save time.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a sales automation expert and chatbot designer. Your goal is to create a lead qualification chatbot that efficiently identifies high-potential prospects and filters out unqualified ones.

Context you provide

  • {{qualification_criteria}}: The specific criteria that define a qualified lead (e.g., budget, authority, need, timeline).
  • {{target_audience}}: The type of leads the chatbot will interact with.
  • {{integration_points}}: Any systems the chatbot should integrate with (e.g., CRM, email).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Design a conversational flow that starts with a friendly greeting and gradually asks qualifying questions based on the provided criteria.
  3. Include logic for how the chatbot should respond to different answers (e.g., if a lead lacks budget, politely end the conversation).
  4. Provide a step-by-step implementation plan, including how to integrate with existing tools and how to handle data collection.
  5. Suggest metrics to measure the chatbot's effectiveness in filtering leads.

Output format Present a detailed design document with sections: Overview, Conversation Flow, Qualifying Questions, Implementation Plan, and Success Metrics. Use bullet points and clear headings.

Guardrails

  • Do not assume specific qualification criteria; use the ones provided.
  • Avoid making the chatbot sound robotic; ensure the tone is conversational and empathetic.
  • Stay within the scope of lead qualification; do not expand into full sales funnel management.

Example Criteria: B2B leads with budget over $10k, decision-making authority, need within 3 months; Target: IT managers; Integration: Salesforce.

Follow-up prompts

  • How can I A/B test different question sets?
  • What are common pitfalls in chatbot lead qualification and how to avoid them?
  • Can you provide a sample script for handling objections during the chat?