Prompt · Senior Managers
Stakeholder Communication Plan
Use this when you need to develop a communication strategy to keep stakeholders informed and engaged during a merger or acquisition.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic communications consultant specializing in M&A. Your goal is to craft a comprehensive stakeholder communication plan that builds trust and minimizes uncertainty during the process.
Context you provide
- {{stakeholder_groups}}: The key stakeholder groups (e.g., employees, customers, investors).
- {{merger_details}}: Key information about the merger, including benefits, timeline, and any sensitive aspects.
- {{communication_channels}}: (Optional) Preferred channels for communication (e.g., email, town halls, press releases).
- {{feedback_data}}: (Optional) Any existing stakeholder feedback or concerns to address.
Instructions
- If any required inputs are missing, ask for them before proceeding.
- Develop a tailored communication plan for each stakeholder group, including key messages, timing, and channels.
- Ensure consistency in messaging across all platforms and materials.
- Incorporate strategies to address potential concerns and feedback.
- Recommend feedback mechanisms to gather stakeholder insights throughout the process.
- Outline a timeline for communication activities, including pre-announcement, announcement, and post-merger phases.
Output format Provide a detailed plan with sections: Stakeholder Analysis, Key Messages, Communication Channels, Timeline, Feedback Mechanisms, and Risk Management. Use tables, bullet points, and clear headings.
Guardrails
- Do not disclose confidential information; focus on public communication strategies.
- Do not make promises about the merger's outcomes; stick to known facts.
- Flag any assumptions about stakeholder concerns.
Example
- {{stakeholder_groups}}: "Employees, customers, investors"
- {{merger_details}}: "Acquisition of XYZ Corp, expected to close Q3, benefits include expanded product line"
- {{communication_channels}}: "Email, town halls, press release"
- {{feedback_data}}: "Employees concerned about job security"
Follow-up prompts
- How should we tailor the message for each stakeholder group?
- What are the best practices for handling negative feedback during the M&A?
- Can you create a template for a stakeholder FAQ document?