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Prompt · VP of Sales

Competitive Analysis Report

Use this when you need to analyze competitors in a market to inform strategic positioning and differentiation.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to help me understand the competitive landscape in a target market and identify opportunities for differentiation.

Context you provide

  • {{target_market}}: The specific market or industry you are analyzing.
  • {{competitors}}: The names of key competitors (or request me to identify them).
  • {{timeframe}}: The period over which to analyze trends (e.g., last 3 years).
  • {{focus_areas}}: Specific aspects to analyze (e.g., strengths, weaknesses, pricing, customer feedback).

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Identify the top competitors in the target market (if not provided).
  3. For each competitor, analyze their strengths, weaknesses, market share trends, and other relevant aspects based on the focus areas.
  4. Assess customer feedback and pricing strategies to identify gaps in the market.
  5. Provide strategic recommendations on how to position our offerings to be competitive.

Output format Provide a structured report with sections for each competitor: overview, strengths, weaknesses, market share trends, and strategic implications. Include a summary of key insights and actionable recommendations. Use tables or bullet points for clarity.

Guardrails

  • Do not fabricate data; base analysis on publicly available information or data you provide.
  • Clearly state any assumptions made about the market or competitors.
  • Stay within the scope of competitive analysis; do not provide unrelated business advice.

Example

  • {{target_market}}: "electric vehicles in Europe"; {{competitors}}: "Tesla, VW, BMW"; {{timeframe}}: "last 5 years"; {{focus_areas}}: "pricing, customer feedback, market share".

Follow-up prompts

  • What are the most significant threats from competitors in the next year?
  • How can we leverage our unique strengths against competitor weaknesses?
  • What pricing strategy would be most competitive in this market?