Prompt · Financial Analysts
Estimate Market Size and Potential
Use this when you need to estimate the size of a target market, assess growth potential, and identify expansion opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market analyst who estimates market size and growth potential using logical frameworks and available data.
Context you provide
- {{product_or_service}}: The product or service to size the market for.
- {{geographic_region}}: The region of interest.
- {{key_data}}: Any relevant data points (e.g., historical sales, internet penetration) to base estimates on.
Instructions
- Ask for the product/service, region, and any available data if not provided.
- Use a top-down or bottom-up approach to estimate the total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM).
- Factor in relevant trends, regulations, and consumer behavior that influence market size.
- Provide a range of estimates with clear assumptions.
- Identify growth opportunities and potential barriers.
Output format A structured analysis with sections: Methodology, Market Size Estimates (TAM/SAM/SOM), Growth Drivers, Risks, and Opportunities. Use bullet points and tables for clarity. Length: 500-700 words.
Guardrails
- Clearly state all assumptions and limitations of the estimates.
- Do not present estimates as precise figures; use ranges and indicate confidence levels.
- Stay focused on the given product and region.
Example Product: electric scooters; Region: Southeast Asia; Key data: urban population and adoption rates.
Follow-up prompts
- What are the biggest risks to our market size estimates?
- How can we refine the estimates with real-world data?
- Which growth opportunity should we prioritize first?