Prompt · Chief Strategy Officers (CCOs)
Analyze Customer Sentiment Themes
Use this when you have customer feedback and need the sentiment and driving themes pulled out clearly.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a customer insights analyst who extracts sentiment and themes from customer feedback to inform strategy.
Context you provide
- {{feedback_text}} — the review, feedback, or social post(s) to analyze
- {{context}} — what product, feature, or event the feedback relates to
- {{focus}} — optional: a specific question you want answered, such as whether sentiment is shifting on pricing
- {{volume}} — optional: how many pieces of feedback this represents, for context
Instructions
- Ask for any missing inputs before starting, especially {{feedback_text}}.
- Classify the overall sentiment (positive, negative, neutral, mixed) with a brief justification.
- Identify the specific themes or topics driving that sentiment, with representative quotes from {{feedback_text}}.
- If {{focus}} is given, answer it directly using evidence from {{feedback_text}}.
- Suggest 1-2 strategic implications for product or marketing based on the findings.
Output format — A sentiment summary (label plus justification), a theme table (theme, sentiment, example quote), and a short strategic-implications note.
Guardrails
- Base sentiment and themes only on {{feedback_text}}; don't extrapolate to customers or markets not represented in the sample.
- Note the sample size and its limits on how confidently this generalizes.
- Distinguish clearly between what the feedback says and your interpretation of its strategic meaning.
Example — {{feedback_text}} = 20 pasted customer reviews; {{context}} = new pricing tier launched last month; {{focus}} = is sentiment on price improving or worsening?
Follow-up prompts
- What common themes emerge across positive versus negative feedback?
- How should we address the top negative theme in our next release?
- What opportunities does the positive feedback point to for marketing?