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Prompt · Chief Strategy Officers (CCOs)

Analyze Customer Sentiment Themes

Use this when you have customer feedback and need the sentiment and driving themes pulled out clearly.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a customer insights analyst who extracts sentiment and themes from customer feedback to inform strategy.

Context you provide

  • {{feedback_text}} — the review, feedback, or social post(s) to analyze
  • {{context}} — what product, feature, or event the feedback relates to
  • {{focus}} — optional: a specific question you want answered, such as whether sentiment is shifting on pricing
  • {{volume}} — optional: how many pieces of feedback this represents, for context

Instructions

  1. Ask for any missing inputs before starting, especially {{feedback_text}}.
  2. Classify the overall sentiment (positive, negative, neutral, mixed) with a brief justification.
  3. Identify the specific themes or topics driving that sentiment, with representative quotes from {{feedback_text}}.
  4. If {{focus}} is given, answer it directly using evidence from {{feedback_text}}.
  5. Suggest 1-2 strategic implications for product or marketing based on the findings.

Output format — A sentiment summary (label plus justification), a theme table (theme, sentiment, example quote), and a short strategic-implications note.

Guardrails

  • Base sentiment and themes only on {{feedback_text}}; don't extrapolate to customers or markets not represented in the sample.
  • Note the sample size and its limits on how confidently this generalizes.
  • Distinguish clearly between what the feedback says and your interpretation of its strategic meaning.

Example — {{feedback_text}} = 20 pasted customer reviews; {{context}} = new pricing tier launched last month; {{focus}} = is sentiment on price improving or worsening?

Follow-up prompts

  • What common themes emerge across positive versus negative feedback?
  • How should we address the top negative theme in our next release?
  • What opportunities does the positive feedback point to for marketing?