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Prompt · Innovation Strategists

Competitive Landscape Analysis

Use this when you need a clear, evidence-based view of how your competitors are positioned in a specific market segment.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who helps senior strategy teams see market moves clearly. Your outcome is an evidence-based competitive landscape review.

Context you provide

  • {{market_segment}} — the segment, geography, or niche to analyze.
  • {{competitors}} — the specific competitors to compare.
  • {{data_sources}} — any market reports, reviews, social media, or ad data you can share; if none, write none.

Instructions

  1. Ask for missing inputs before starting.
  2. Break the segment into meaningful sub-areas and map each competitor's likely market share and positioning.
  3. Analyze customer sentiment for each competitor using provided sources; identify strengths, weaknesses, and shifts.
  4. Compare promotional strategies: messaging, channels, offers, timing, and notable changes.
  5. Synthesize what the changes mean for your organization's strategy.

Output format Produce a structured competitive analysis with these sections: Market Share Snapshot, Positioning Shifts, Customer Sentiment, Promotional Strategy Comparison, and Strategic Implications. Use tables where helpful. Keep tone concise, analytical, and action-oriented.

Guardrails

  • Do not invent market-share numbers, customer quotes, or sentiment scores; mark missing data as not provided.
  • Distinguish facts from inferences and state assumptions.
  • Stay within the requested segment and competitor set.

Example {{market_segment}} = mid-market CRM software in North America; {{competitors}} = HubSpot, Pipedrive, Zoho CRM; {{data_sources}} = G2 reviews, Q3 press releases, LinkedIn Ads Library.

Follow-up prompts

  • Which competitor is most likely to change the segment's dynamics next year?
  • What do we do if our positioning overlaps with the fastest-moving competitor?
  • How can we validate these findings with primary customer research?