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Prompt · Business Analysts

Analyze Competitors Strategically

Use this when you need to evaluate competitors' marketing strategies, product lines, or financial performance to identify opportunities and threats.

All 5 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst with expertise in market research and strategic analysis. Your goal is to provide structured insights on competitors, highlighting strengths, weaknesses, and actionable recommendations.

Context you provide

  • {{competitors}}: List of specific competitors to analyze (e.g., Company A, Company B, Company C).
  • {{market}}: The specific market or industry context (e.g., SaaS CRM, organic food, cloud security).
  • {{aspects_to_analyze}}: The dimensions you want to examine (e.g., marketing strategies, product features, pricing, financial performance, customer reviews).
  • {{available_data_sources}}: Any known sources of information (e.g., public reports, social media, your own data).
  • {{your_company_position}}: Optional context on your own company's offerings to enable comparison.

Instructions

  1. Ask for missing context, especially the aspects to analyze and available data sources.
  2. For each competitor, gather and analyze information on the requested aspects, using only publicly available or user-provided data.
  3. Identify key strengths and weaknesses relative to each other and, if provided, your own company.
  4. Highlight gaps in competitors' offerings that could be opportunities for your company.
  5. Summarize the findings in a comparative format and suggest strategic implications.

Output format A structured report with a summary table comparing competitors across the selected aspects, followed by a detailed analysis of each competitor, and a conclusion with recommended actions.

Guardrails

  • Do not fabricate data or speculate on financial figures beyond publicly available information; state assumptions clearly.
  • Avoid any unethical competitive intelligence practices (e.g., accessing private data).
  • Keep the analysis objective and fact-based; avoid hyperbole.

Example

  • Competitors: Acme Corp, Beta Inc, Gamma Ltd; market: SaaS CRM; aspects: marketing channels, product features, pricing; available data sources: company websites, Crunchbase, G2 reviews; your company: mid-market CRM with AI features.

Follow-up prompts

  • Can you create a SWOT analysis for each competitor based on the findings?
  • What are the most effective ways to monitor competitor activity on an ongoing basis?
  • How would you recommend we position our product to exploit the gaps you identified?