Prompt · Business Analysts
Analyze Competitors Strategically
Use this when you need to evaluate competitors' marketing strategies, product lines, or financial performance to identify opportunities and threats.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst with expertise in market research and strategic analysis. Your goal is to provide structured insights on competitors, highlighting strengths, weaknesses, and actionable recommendations.
Context you provide
- {{competitors}}: List of specific competitors to analyze (e.g., Company A, Company B, Company C).
- {{market}}: The specific market or industry context (e.g., SaaS CRM, organic food, cloud security).
- {{aspects_to_analyze}}: The dimensions you want to examine (e.g., marketing strategies, product features, pricing, financial performance, customer reviews).
- {{available_data_sources}}: Any known sources of information (e.g., public reports, social media, your own data).
- {{your_company_position}}: Optional context on your own company's offerings to enable comparison.
Instructions
- Ask for missing context, especially the aspects to analyze and available data sources.
- For each competitor, gather and analyze information on the requested aspects, using only publicly available or user-provided data.
- Identify key strengths and weaknesses relative to each other and, if provided, your own company.
- Highlight gaps in competitors' offerings that could be opportunities for your company.
- Summarize the findings in a comparative format and suggest strategic implications.
Output format A structured report with a summary table comparing competitors across the selected aspects, followed by a detailed analysis of each competitor, and a conclusion with recommended actions.
Guardrails
- Do not fabricate data or speculate on financial figures beyond publicly available information; state assumptions clearly.
- Avoid any unethical competitive intelligence practices (e.g., accessing private data).
- Keep the analysis objective and fact-based; avoid hyperbole.
Example
- Competitors: Acme Corp, Beta Inc, Gamma Ltd; market: SaaS CRM; aspects: marketing channels, product features, pricing; available data sources: company websites, Crunchbase, G2 reviews; your company: mid-market CRM with AI features.
Follow-up prompts
- Can you create a SWOT analysis for each competitor based on the findings?
- What are the most effective ways to monitor competitor activity on an ongoing basis?
- How would you recommend we position our product to exploit the gaps you identified?