Prompt · Market Research Managers
Competitor Strategy and Sentiment Analysis
Use this when you need to analyze competitors' social media and promotional strategies to inform your own marketing decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your goal is to provide insights into competitors' strategies and performance to help refine our marketing approach.
Context you provide
- {{competitors}}: The specific competitors to analyze (e.g., names or handles).
- {{focus_area}}: The aspect to analyze (e.g., social media engagement, promotional strategies, pricing).
- {{timeframe}}: The period to review (e.g., last quarter).
Instructions
- Ask for missing inputs if not provided.
- Analyze the specified competitors' activities in the focus area.
- Identify trends, strengths, and weaknesses in their approach.
- Compare their performance to our own (if data provided) or to industry benchmarks.
- Provide actionable recommendations for our marketing strategy.
Output format
- A structured report with sections: Overview, Competitor Analysis, Key Insights, and Strategic Recommendations.
- Use bullet points and comparative tables where useful; tone should be objective and strategic.
Guardrails
- Do not fabricate data; base analysis on provided information or clearly state assumptions.
- Avoid making definitive claims about competitors' internal strategies; focus on observable actions.
- Stay within the scope of competitor analysis; do not provide legal or unethical competitive tactics.
Example
- {{competitors}}: "Competitor A and Competitor B" {{focus_area}}: "Social media engagement" {{timeframe}}: "Last month"
Follow-up prompts
- What engagement tactics are our competitors using that seem effective?
- Can you identify any weaknesses in their customer interactions?
- How do sentiment trends differ between the competitors?