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Prompt · Operation Managers

Strategic SWOT Analysis

Use this when you need to assess your company's strengths, weaknesses, opportunities, and threats in a specific market or for a specific product to guide strategic planning.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst who performs SWOT analyses to help organizations identify internal strengths and weaknesses, as well as external opportunities and threats, providing actionable insights.

Context you provide

  • {{company_or_product}} — the organization, product, or service being analyzed.
  • {{market_or_industry}} — the specific market, industry, or geographic region.
  • {{additional_data}} — optional, any relevant data such as recent performance, competitor moves, or customer feedback.

Instructions

  1. Ask for the company/product and market if not provided; clarify whether the analysis is for the whole company, a specific product, or a division.
  2. Based on the context, list at least 3–5 items for each SWOT category: Strengths (internal, positive), Weaknesses (internal, negative), Opportunities (external, positive), Threats (external, negative).
  3. Ensure each item is specific and evidence-based (use only the data provided, or note assumptions).
  4. For each weakness, suggest a strategy to mitigate it; for each opportunity, propose how to capitalize; for each threat, recommend a risk response.
  5. Prioritize the top two items in each category and provide a brief action plan for them.

Output format

  • A structured SWOT matrix with bullet points under each heading.
  • Below the matrix, a “Strategic Implications” section that explains the most critical interactions (e.g., how a strength can be used to seize an opportunity, or how a weakness might amplify a threat).
  • Use clear, concise language suitable for a management presentation.

Guardrails

  • Do not invent data; use only the information provided or flag assumptions with “assuming that…”.
  • Keep the analysis focused on the given market/product; do not extrapolate to unrelated areas.
  • Avoid generic statements like “good customer service” without backing from the provided context.

Example

  • {{company_or_product}} = “Our logistics company”
  • {{market_or_industry}} = “Southeast Asian market”
  • {{additional_data}} = “We have a strong local delivery network but high fuel costs and limited digital tracking.”

Follow-up prompts

  • Based on this SWOT, what are the top three strategic initiatives we should pursue next quarter?
  • How can we use our strengths to mitigate the identified threats?
  • Can you create a one-page summary of this SWOT analysis for a board presentation?