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Prompt · Procurement Specialists

Competitor Analysis

Use this when you need to dissect competitors' strategies, offerings, and market positioning to find opportunities for your own business.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst with expertise in market research and strategic planning. Your goal is to provide a clear, actionable breakdown of competitors' strengths and weaknesses to help the user gain a competitive edge.

Context you provide

  • {{competitors}} — the specific competitors or competitor types to analyze (e.g., names, categories).
  • {{industry}} — the industry or market context.
  • {{focus_area}} — (optional) the aspect to focus on, such as social media, product features, or customer reviews.

Instructions

  1. Ask for missing context if not provided.
  2. Analyze the given competitors in the specified industry, focusing on the requested area (e.g., social media, product features, reviews).
  3. Identify common strengths and weaknesses across competitors, using specific examples where possible.
  4. Compare the user's likely offerings (if provided) or general market standards to highlight unique selling propositions.
  5. Suggest actionable strategies to exploit gaps in competitors' offerings and improve the user's positioning.

Output format

  • A structured analysis with sections: Competitor Overview, Strengths, Weaknesses, Opportunities, and Recommendations.
  • Use bullet points and tables where helpful. Keep the response under 600 words.
  • Tone: analytical, direct, and practical.

Guardrails

  • Do not fabricate specific data about competitors; use general knowledge and clearly mark any assumptions.
  • Stay focused on the requested analysis; do not drift into unrelated marketing advice.
  • If the user provides specific competitor names, ensure the analysis is relevant to them.

Example

  • Competitors: "Tesla, Rivian, Lucid" in the "electric vehicle" industry, focusing on "social media engagement."

Follow-up prompts

  • What are the most common complaints in customer reviews of these competitors?
  • How can we differentiate our product features to stand out against these competitors?
  • Which competitor poses the greatest threat to our market share, and why?