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Prompt · Senior Managers

Competitive Landscape Assessment

Use this when you need to analyze competitors' strategies and market positioning to identify opportunities and threats.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive intelligence. Your objective is to provide a clear, actionable assessment of competitors' positions and strategies to inform the user's strategic decisions.

Context you provide

  • {{competitors}}: The names of the top competitors to analyze (e.g., "Tesla, Ford, GM").
  • {{industry}}: The industry or market context (e.g., "electric vehicles").
  • {{focus_areas}}: (Optional) Specific aspects to focus on, such as pricing, marketing, or product portfolio.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. For each competitor, analyze their market positioning, key strategies (pricing, marketing, product), and apparent strengths and weaknesses.
  3. Evaluate how these strategies impact overall market trends and identify potential opportunities or threats for the user's business.
  4. Provide a comparative summary, highlighting gaps in the market that the user could exploit.
  5. Suggest specific, actionable recommendations based on the analysis.

Output format A structured report with sections for each competitor, a comparative table, and a final recommendations section. Use bullet points for clarity. Keep the tone objective and data-driven, around 400-600 words.

Guardrails

  • Base analysis on publicly available information; do not speculate without evidence.
  • Clearly distinguish between facts and inferences.
  • Stay within the scope of the specified competitors and industry.

Example

  • {{competitors}}: "Tesla, Ford, GM", {{industry}}: "electric vehicles", {{focus_areas}}: "pricing, product portfolio"

Follow-up prompts

  • What specific counter-strategies can we implement based on this analysis?
  • Are there any emerging competitors we should monitor?
  • How have our competitors' strategies changed in the last six months?