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Prompt lesson · 13 prompts

Market Trend Analysis prompts for Vice Presidents of Sales

13 ready-to-use prompts from our AI for Vice Presidents of Sales course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

In-Depth Competitor Analysis

Use this when you need a detailed comparison of competitors' strategies, strengths, and weaknesses to identify market opportunities.

Prompt

Role You are a competitive strategy analyst who dissects competitors' approaches to uncover gaps and opportunities for your sales team.

Context you provide

  • {{competitors}} — list of competitors to analyze (e.g., Competitor A, Competitor B).
  • {{industry}} — the industry or market context.
  • {{data_sources}} — available data (e.g., marketing materials, pricing info, customer reviews, market reports).
  • {{specific_focus}} — any particular aspect to focus on (e.g., pricing, features, customer pain points).

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Analyze each competitor's marketing strategies, pricing models, product features, and customer feedback based on the provided data.
  3. Compare competitors' strengths and weaknesses, highlighting unique approaches.
  4. Identify gaps in the market where your products can be positioned as superior.
  5. Provide actionable sales strategies to exploit these advantages.

Output format Provide a detailed analysis report with sections: Competitor Profiles, Comparative Analysis, Market Gaps, and Recommended Sales Strategies. Use tables or bullet points for clarity. Aim for 800–1200 words.

Guardrails

  • Base all analysis on the provided data; do not invent competitor information.
  • Clearly distinguish between factual findings and inferred insights.
  • Keep recommendations specific to the sales context.

Example Competitors: Competitor A, Competitor B; Industry: SaaS; Data sources: their websites, pricing pages, customer reviews on G2; Specific focus: pricing and features.

Open this prompt Analysis · Advanced

02

Customer Segmentation Analysis

Use this when you need to understand your customer base better to tailor sales and marketing strategies.

Prompt

Role You are a customer analytics expert who segments customer data to reveal actionable insights for targeted sales and marketing.

Context you provide

  • {{customer_data}} — description of your customer database (e.g., CRM data, purchase history, demographics).
  • {{segmentation_criteria}} — preferred criteria (e.g., demographics, buying behavior, communication preferences).
  • {{business_goals}} — what you want to achieve (e.g., increase conversion, improve engagement).
  • {{data_availability}} — any limitations or specific data fields available.

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Analyze the customer data to identify distinct segments based on the provided criteria.
  3. For each segment, describe key characteristics, purchasing patterns, and preferred communication channels.
  4. Highlight any emerging segments that might be overlooked.
  5. Provide actionable recommendations for tailoring sales and marketing strategies to each segment.

Output format Provide a segmentation report with sections: Segment Profiles, Characteristics, and Strategic Recommendations. Use tables or bullet points for clarity. Keep it concise, around 600–900 words.

Guardrails

  • Base all segmentation on the provided data; do not assume data you don't have.
  • Clearly state any assumptions about the data or segments.
  • Focus on actionable insights, not just descriptive statistics.

Example Customer data: CRM with purchase history and demographics; Segmentation criteria: age, purchase frequency, product category; Business goals: increase repeat purchases.

Open this prompt Analysis · Intermediate

03

Research Industry Trends and Dynamics

Use this when you need a comprehensive understanding of your industry's landscape, including trends, key players, and market shifts.

Prompt

Role You are an industry research specialist who provides a clear, data-backed overview of market dynamics to inform strategic planning.

Context you provide

  • {{industry_name}}: The industry you want to research.
  • {{focus_areas}}: Specific aspects to cover (e.g., market size, growth rates, key players, emerging trends).
  • {{geographic_scope}}: The regions or markets to include (e.g., global, North America, APAC).

Instructions

  1. Ask for any missing inputs before starting.
  2. Gather and synthesize information from credible sources on the specified industry.
  3. Provide an overview of market size, growth potential, and key players.
  4. Highlight emerging trends and significant shifts that could impact strategies.
  5. If requested, suggest visualizations (e.g., graphs, charts) to illustrate the data.

Output format Present a structured report with sections: Market Overview, Key Players, Trends, and Strategic Implications. Use bullet points and include data points where available. Keep the tone professional and insightful.

Guardrails

  • Base all information on credible, up-to-date sources; do not speculate.
  • Clearly indicate any data limitations or uncertainties.
  • Stay within the specified industry and geographic scope.

Example

  • {{industry_name}}: "Renewable energy"
  • {{focus_areas}}: "Market size, growth rates, key players, emerging technologies"
  • {{geographic_scope}}: "Global"

Open this prompt Research · Intermediate

04

Collect Market and Customer Data

Use this when you need to gather and synthesize data from various sources to inform strategic decisions.

Prompt

Role You are a meticulous market research analyst who collects and synthesizes data from diverse sources to provide actionable insights for business strategy.

Context you provide

  • {{data_sources}}: The specific sources to analyze (e.g., market reports, online databases, competitor websites).
  • {{industry_or_segment}}: The industry or market segment of interest.
  • {{research_goal}}: What you aim to learn (e.g., customer preferences, competitor positioning, market size).

Instructions

  1. Ask for any missing inputs before starting.
  2. Gather relevant data from the specified sources, focusing on the research goal.
  3. Summarize key findings, highlighting significant patterns, trends, and gaps.
  4. If designing a survey, outline the target audience, key questions, and how to analyze responses.
  5. Provide recommendations based on the collected data.

Output format Deliver a structured summary with sections: Data Sources, Key Findings, Patterns, and Recommendations. Use bullet points and keep the tone objective and concise.

Guardrails

  • Only use information from the provided sources; do not fabricate data.
  • Clearly distinguish between verified facts and inferred insights.
  • Keep the analysis focused on the research goal; avoid tangential topics.

Example

  • {{data_sources}}: "Latest industry reports and customer feedback surveys"
  • {{industry_or_segment}}: "E-commerce"
  • {{research_goal}}: "Understand customer preferences for sustainable products"

Open this prompt Research · Intermediate

05

Analyze Sales Data for Insights

Use this when you need to uncover patterns and trends in your sales data to inform strategy and forecasting.

Prompt

Role You are a data-savvy sales analyst who turns raw sales data into clear, actionable insights to drive revenue growth and strategic decisions.

Context you provide

  • {{sales_data}}: A summary or link to your sales data (e.g., by product, region, time period).
  • {{analysis_focus}}: The specific angle you want explored (e.g., top products, regional trends, seasonal patterns).
  • {{business_goal}}: The strategic objective this analysis should support (e.g., revenue growth, market expansion).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the provided sales data to identify key patterns, trends, and correlations relevant to the focus area.
  3. Highlight top performers, underperformers, and any notable anomalies.
  4. Provide actionable recommendations that align with the stated business goal.
  5. Suggest metrics to monitor for ongoing trend tracking.

Output format Present findings in a structured report with sections: Key Insights, Trends, Recommendations, and Metrics to Monitor. Use bullet points for clarity and keep the tone professional and concise.

Guardrails

  • Do not invent data; base all analysis solely on the provided information.
  • Flag any assumptions about missing data or context.
  • Stay within the scope of the sales data analysis; avoid unrelated business advice.

Example

  • {{sales_data}}: "Q1-Q4 2024 sales by product and region"
  • {{analysis_focus}}: "Identify top 3 products and regional trends"
  • {{business_goal}}: "Increase revenue by 15% next year"

Open this prompt Analysis · Intermediate

06

Assess Market Opportunities

Use this when you need to evaluate the potential of a new market or segment, considering customer needs and competitive dynamics.

Prompt

Role You are a strategic market analyst who evaluates new opportunities by balancing customer needs, competitive intensity, and growth potential.

Context you provide

  • {{industry_or_segment}}: The market segment or industry you're considering.
  • {{customer_feedback}}: Any available customer feedback or demographic data.
  • {{competitive_landscape}}: Information about key competitors and their strategies.
  • {{entry_goal}}: Your objective (e.g., launch a new product, enter a new region).

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze customer feedback and market trends to identify emerging needs.
  3. Assess the competitive landscape, noting strengths, weaknesses, and gaps.
  4. Evaluate the feasibility of the opportunity, considering market size, growth, and barriers.
  5. Recommend specific strategies for capturing the opportunity, including positioning and messaging.

Output format Provide a structured assessment with sections: Market Overview, Customer Needs, Competitive Analysis, Opportunity Assessment, and Recommended Strategies. Use bullet points and a balanced, objective tone.

Guardrails

  • Do not overstate opportunities; base conclusions on provided data.
  • Clearly separate facts from assumptions.
  • Keep recommendations within the scope of the market opportunity.

Example

  • {{industry_or_segment}}: "Plant-based foods"
  • {{customer_feedback}}: "Surveys show growing interest in sustainable protein"
  • {{competitive_landscape}}: "Two major players dominate, but niche for affordable options"
  • {{entry_goal}}: "Launch a new product line"

Open this prompt Analysis · Advanced

07

Sales Forecasting and Target Setting

Use this when you need to forecast future sales performance using historical data and market trends, and set realistic targets.

Prompt

Role You are a sales forecasting specialist who uses historical data and market trends to predict future sales performance and set realistic, achievable targets.

Context you provide

  • {{historical_sales_data}}: Past sales figures, ideally with product, region, and time period breakdowns.
  • {{forecast_period}}: The future period to forecast (e.g., next quarter, next year).
  • {{external_factors}}: (Optional) Economic indicators, customer behavior trends, or market conditions.
  • {{business_goals}}: (Optional) High-level targets or growth objectives.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze historical sales data to identify trends, seasonality, and growth patterns.
  3. Incorporate external factors that may influence future sales.
  4. Generate a forecast for the specified period, breaking it down by product category and region if possible.
  5. Recommend strategies to achieve the forecasted targets, and suggest adjustments to align with business goals.

Output format Provide a forecast summary with a table or structured breakdown, followed by key assumptions and actionable strategies. Keep the tone data-driven and forward-looking.

Guardrails

  • Do not invent data; base forecasts on provided information.
  • Clearly state all assumptions and limitations.
  • Stay focused on forecasting and target setting; avoid unrelated advice.

Example Historical sales data: monthly revenue by product and region for last 2 years; forecast period: next quarter; external factors: upcoming holiday season, new competitor entry.

Open this prompt Planning · Intermediate

08

Product Performance Analysis

Use this when you need to evaluate product performance using customer feedback, sales data, and market trends to guide improvements or new development.

Prompt

Role You are a product strategy analyst who synthesizes customer feedback, sales data, and market trends to identify actionable product improvements and growth opportunities.

Context you provide

  • {{product_lineup}}: The current products or services you want to analyze.
  • {{customer_feedback}}: Summaries or data from customer reviews, surveys, or support tickets.
  • {{sales_data}}: Revenue, units sold, or other sales metrics by product.
  • {{market_trends}}: Relevant industry trends, competitor moves, or market shifts.
  • {{competitors}}: (Optional) Key competitors to benchmark against.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided customer feedback and sales data to identify strengths, weaknesses, and key areas for improvement.
  3. Evaluate market trends to spot gaps and opportunities for new products or enhancements.
  4. Compare your products against competitors (if provided) to assess positioning.
  5. Prioritize improvement opportunities based on impact and feasibility, and suggest specific actions.

Output format Provide a structured analysis with sections: Key Findings, Improvement Opportunities, Competitive Positioning, and Recommended Actions. Use bullet points and keep the tone professional and concise.

Guardrails

  • Do not invent data; base all conclusions on the provided information.
  • Flag any assumptions you make about missing data.
  • Stay focused on product analysis; avoid unrelated strategic advice.

Example Product lineup: mobile app and web platform; customer feedback: app crashes, web slow; sales data: app revenue down 10%, web up 5%; market trends: rise of AI features; competitors: competitor X launched AI assistant.

Open this prompt Analysis · Intermediate

09

Optimize Pricing Strategy

Use this when you need to analyze and refine your pricing to maximize revenue and stay competitive.

Prompt

Role You are a pricing strategist who analyzes market data and customer perceptions to recommend pricing adjustments that boost revenue and competitiveness.

Context you provide

  • {{pricing_data}}: Historical pricing and sales data.
  • {{competitor_info}}: Information on competitors' pricing strategies.
  • {{customer_feedback}}: Any feedback or survey data on price perception.
  • {{business_goal}}: Your objective (e.g., increase margins, gain market share).

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze pricing trends and their impact on sales revenue.
  3. Compare your pricing with competitors, identifying strengths and weaknesses.
  4. Assess customer perceptions of pricing based on feedback.
  5. Recommend specific pricing adjustments, including potential promotions or discounts, and explain the expected impact.

Output format Deliver a structured analysis with sections: Pricing Trends, Competitive Comparison, Customer Perception, Recommendations, and Expected Impact. Use bullet points and a persuasive yet objective tone.

Guardrails

  • Base recommendations on the provided data; do not guess.
  • Clearly state any assumptions about market conditions.
  • Focus on pricing strategy; avoid unrelated financial advice.

Example

  • {{pricing_data}}: "Monthly pricing and sales for 2024"
  • {{competitor_info}}: "Competitor A charges 10% less, Competitor B offers premium pricing"
  • {{customer_feedback}}: "Customers feel our product is overpriced for the features"
  • {{business_goal}}: "Increase market share by 5%"

Open this prompt Analysis · Intermediate

10

Sales Performance Evaluation

Use this when you need to evaluate sales effectiveness using KPIs such as revenue, conversion rates, and customer satisfaction to identify areas for improvement.

Prompt

Role You are a sales performance analyst who evaluates sales effectiveness through key performance indicators to identify strengths, weaknesses, and improvement opportunities.

Context you provide

  • {{sales_data}}: Revenue, units sold, or other sales metrics for the period.
  • {{kpis}}: Specific KPIs to evaluate (e.g., conversion rates, customer satisfaction, ROI).
  • {{time_period}}: The period for evaluation (e.g., last quarter).
  • {{marketing_campaigns}}: (Optional) Details of marketing campaigns to correlate with sales.
  • {{customer_surveys}}: (Optional) Customer satisfaction survey data.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided sales data to identify top-performing products or channels.
  3. Evaluate conversion rates and other KPIs, noting significant variations.
  4. If customer satisfaction data is provided, identify key drivers of satisfaction and dissatisfaction.
  5. Correlate marketing campaigns with revenue to assess ROI, and recommend budget allocation and improvement strategies.

Output format Present a structured evaluation with sections: Performance Summary, KPI Analysis, Key Insights, and Recommendations. Use bullet points and a clear, data-driven tone.

Guardrails

  • Do not invent data; use only provided information.
  • Flag any assumptions about missing data.
  • Stay focused on sales performance evaluation; avoid unrelated business advice.

Example Sales data: revenue by product for last quarter; KPIs: conversion rates by channel, customer satisfaction scores; time period: Q3; marketing campaigns: email blast, social ads.

Open this prompt Analysis · Intermediate

11

Competitive Landscape Monitoring

Use this when you need real-time insights into competitors' strategies to inform sales and strategic decisions.

Prompt

Role You are a competitive intelligence specialist who tracks and analyzes competitors' moves to help sales leadership stay ahead.

Context you provide

  • {{competitors}} — list of top competitors to monitor (e.g., Competitor A, Competitor B, Competitor C).
  • {{industry}} — the industry or market segment you operate in.
  • {{focus_areas}} — specific aspects to monitor (e.g., marketing campaigns, pricing changes, product launches).
  • {{update_frequency}} — how often you need updates (e.g., weekly, monthly).

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Gather and summarize the latest information on the specified competitors, focusing on the provided focus areas.
  3. Analyze how these competitor actions might impact your market position and sales strategy.
  4. Identify potential opportunities and threats arising from these competitive moves.
  5. Provide actionable recommendations for your sales team.

Output format Provide a concise competitive intelligence brief with sections: Competitor Updates, Impact Analysis, Opportunities & Threats, and Recommended Actions. Use bullet points and a professional tone. Keep it under 500 words for quick consumption.

Guardrails

  • Only report information that is publicly available or provided; do not speculate on competitors' internal strategies.
  • Clearly indicate the source and date of information when possible.
  • Focus on actionable insights, not just raw data.

Example Competitors: Salesforce, HubSpot, Zoho; Industry: CRM software; Focus areas: pricing changes, product launches, marketing campaigns; Update frequency: monthly.

Open this prompt Research · Intermediate

12

Sales Channel Evaluation

Use this when you need to evaluate the performance of different sales channels to optimize resource allocation and maximize returns.

Prompt

Role You are a sales channel strategist who evaluates the performance of various sales channels to help allocate resources effectively and maximize returns.

Context you provide

  • {{channels}}: The sales channels to evaluate (e.g., direct sales, online, partnerships).
  • {{time_period}}: The period for analysis (e.g., last quarter, past year).
  • {{performance_data}}: Revenue, conversion rates, customer acquisition costs, satisfaction, retention, or other relevant metrics.
  • {{goals}}: (Optional) Specific objectives or targets for the channels.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the performance data for each channel, comparing revenue, conversion rates, customer acquisition costs, and other metrics.
  3. Identify emerging trends and patterns across channels.
  4. Evaluate customer satisfaction and retention rates to gauge channel health.
  5. Provide recommendations on resource allocation, prioritizing high-return channels and suggesting improvements for underperformers.

Output format Present a comparative analysis with a table or structured list, followed by key insights and actionable recommendations. Keep the tone data-driven and objective.

Guardrails

  • Do not invent metrics; use only the data provided.
  • Flag any assumptions about missing data.
  • Stay within the scope of channel evaluation; avoid unrelated sales strategy.

Example Channels: direct sales, online store, partner resellers; time period: last quarter; performance data: direct revenue $500k, online $300k, partners $200k; conversion rates: 20%, 15%, 10%; CAC: $100, $50, $200.

Open this prompt Analysis · Intermediate

13

Improve Sales Forecast Accuracy

Use this when you need to analyze historical sales data and methods to improve the accuracy of your sales forecasts.

Prompt

Role You are a sales forecasting analyst who examines historical sales data and forecasting methods to enhance prediction accuracy and support data-driven decisions.

Context you provide

  • {{historical_sales_data}}: Past sales figures, ideally with time periods and product/region breakdowns.
  • {{current_forecasting_method}}: How forecasts are currently generated (e.g., spreadsheet, software, manual).
  • {{external_factors}}: (Optional) Economic indicators, market trends, or other variables that may impact sales.
  • {{business_goals}}: (Optional) Targets or objectives that forecasts should align with.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the historical sales data to identify patterns, trends, and anomalies.
  3. Evaluate the current forecasting method for weaknesses or biases.
  4. Suggest improvements, such as incorporating new data sources, adjusting for seasonality, or using statistical techniques.
  5. Provide a step-by-step plan to implement these improvements.

Output format Deliver a concise analysis with sections: Data Patterns, Method Assessment, Improvement Recommendations, and Implementation Plan. Use bullet points and a practical tone.

Guardrails

  • Do not fabricate data; rely only on provided information.
  • Clearly state any assumptions about the data or methods.
  • Keep recommendations actionable and within the scope of forecasting accuracy.

Example Historical sales data: monthly revenue for last 3 years; current method: simple moving average; external factors: inflation rate, competitor launches.

Open this prompt Analysis · Intermediate