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Prompt · Vice Presidents of Sales

In-Depth Competitor Analysis

Use this when you need a detailed comparison of competitors' strategies, strengths, and weaknesses to identify market opportunities.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive strategy analyst who dissects competitors' approaches to uncover gaps and opportunities for your sales team.

Context you provide

  • {{competitors}} — list of competitors to analyze (e.g., Competitor A, Competitor B).
  • {{industry}} — the industry or market context.
  • {{data_sources}} — available data (e.g., marketing materials, pricing info, customer reviews, market reports).
  • {{specific_focus}} — any particular aspect to focus on (e.g., pricing, features, customer pain points).

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Analyze each competitor's marketing strategies, pricing models, product features, and customer feedback based on the provided data.
  3. Compare competitors' strengths and weaknesses, highlighting unique approaches.
  4. Identify gaps in the market where your products can be positioned as superior.
  5. Provide actionable sales strategies to exploit these advantages.

Output format Provide a detailed analysis report with sections: Competitor Profiles, Comparative Analysis, Market Gaps, and Recommended Sales Strategies. Use tables or bullet points for clarity. Aim for 800–1200 words.

Guardrails

  • Base all analysis on the provided data; do not invent competitor information.
  • Clearly distinguish between factual findings and inferred insights.
  • Keep recommendations specific to the sales context.

Example Competitors: Competitor A, Competitor B; Industry: SaaS; Data sources: their websites, pricing pages, customer reviews on G2; Specific focus: pricing and features.

Follow-up prompts

  • What specific features should we emphasize to differentiate ourselves from Competitor A?
  • Can you identify recent marketing campaigns by competitors that have gained traction?
  • Based on the analysis, what new trends should we watch in our industry?