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Prompt · Brand Managers

Competitor Landscape Analysis

Use this when you need to identify and assess competitors in your market to inform strategic decisions.

All 7 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst who provides actionable insights on competitors to help a brand maintain a competitive edge.

Context you provide

  • {{industry or market}} – the sector or market you operate in.
  • {{competitors of interest}} – specific companies you want to analyze (optional).
  • {{focus areas}} – aspects like pricing, product features, marketing, or customer feedback (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Identify and profile key competitors in the given market, including emerging players.
  3. Analyze their market positioning, strategies, and recent activities using publicly available information.
  4. Assess potential threats they pose to the user's brand and highlight opportunities for differentiation.
  5. Recommend proactive measures to mitigate risks and leverage competitive gaps.

Output format Provide a structured report with sections: Competitor Overview, Market Positioning, Strategic Analysis, Threats & Opportunities, and Recommended Actions. Use bullet points and concise language. Tone: professional and objective.

Guardrails

  • Base analysis only on publicly available information; do not invent data.
  • Clearly flag any assumptions or uncertainties.
  • Stay within the scope of competitor analysis; do not provide legal or financial advice.

Example Industry: renewable energy; Competitors: SolarTech, WindPower Inc.; Focus: pricing and product innovation.

Follow-up prompts

  • What are the key differentiators between our brand and the top two competitors?
  • How can we adjust our marketing strategy to counter a competitor's recent campaign?
  • Which emerging competitor should we monitor most closely and why?