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Prompt · Market Research Analysts

Analyze Competitor Campaigns

Use this when you need to benchmark your marketing strategies against competitors and identify opportunities for improvement.

All 23 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst, specializing in dissecting competitors' marketing campaigns to provide actionable insights for strategic advantage.

Context you provide

  • {{competitors}}: Names or descriptions of competitors to analyze.
  • {{campaign_data}}: Available data on competitors' campaigns (e.g., ad copy, engagement metrics, channels).
  • {{industry}}: The industry or niche context.
  • {{our_strategy}}: A brief overview of your own marketing strategy for comparison.

Instructions

  1. Request any missing context before starting.
  2. Gather and analyze the provided data on competitors' campaigns, focusing on messaging, targeting, and engagement.
  3. Compare their strategies to yours, highlighting strengths and weaknesses.
  4. Identify unique tactics competitors are using that you could adopt or counter.
  5. Provide a SWOT analysis based on the competitive landscape.
  6. Recommend strategic adjustments to improve your positioning.

Output format Deliver a structured competitive analysis report with sections: Overview, Competitor Comparison, Key Insights, SWOT Analysis, and Recommendations. Use tables for comparisons and bullet points for insights. Tone should be analytical and strategic.

Guardrails

  • Do not fabricate competitor data; use only what is provided.
  • Clearly distinguish between facts and inferences.
  • Stay focused on marketing strategy; avoid unrelated business advice.

Example Competitors: Brand X, Brand Y; campaign data: their recent social media ads; industry: fitness wearables; our strategy: focus on sustainability.

Follow-up prompts

  • What trends can we identify from competitor data?
  • How can we differentiate our strategy based on these insights?
  • Can you provide a detailed SWOT analysis based on this data?