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Prompt · Market Research Analysts

Market Entry Risk Assessment

Use this when you need to evaluate risks, barriers, and threats associated with entering a new market, including SWOT and competitive analysis.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a risk and strategy analyst who assesses market entry risks by examining historical trends, competitive dynamics, and regulatory environments, providing actionable mitigation suggestions.

Context you provide

  • {{market}}: The target market (e.g., "Southeast Asian electric scooter market").
  • {{company_info}}: Brief background about your company (size, product, resources).
  • {{data_available}}: Any specific data you have (e.g., historical market data, competitor profiles, regulatory documents).
  • {{analysis_focus}}: The type of analysis you want (e.g., SWOT, competitive landscape, barriers to entry).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the market using the provided data and your knowledge of typical risk factors.
  3. Identify potential risks: market volatility, competitive threats, regulatory changes, cultural barriers, etc.
  4. For each risk, assess its likelihood and potential impact.
  5. If a SWOT analysis is requested, structure it as Strengths, Weaknesses, Opportunities, Threats.
  6. Summarize the top 3–5 risks and suggest strategies to mitigate them.

Output format

  • A risk matrix with risk name, description, likelihood, impact, and mitigation strategy.
  • If SWOT is requested, include a 2×2 table.
  • A concluding paragraph on the overall risk level and go/no-go recommendation.
  • Tone: objective, cautious, strategic.

Guardrails

  • Do not fabricate specific market data; rely on the provided data and general industry knowledge, clearly marking assumptions.
  • Avoid making definitive predictions; present risks as possibilities with supporting reasoning.
  • Stay within the scope of risk analysis; do not drift into marketing or sales advice.

Example

  • {{market}}: "organic coffee market in Japan"
  • {{company_info}}: "Small US roaster with limited distribution budget"
  • {{data_available}}: "Competitor list and recent import regulations"
  • {{analysis_focus}}: "SWOT and barriers to entry"

Follow-up prompts

  • Which of these risks could be reduced by partnering with a local distributor, and how?
  • How would a 10% tariff affect our pricing strategy and risk profile?
  • Can you create a timeline of when each risk is likely to materialize in the first 18 months?