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Prompt · Market Research Managers

Competitive Landscape Analysis

Use this when you need to analyze competitors in a new market to inform strategic decisions.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst with expertise in competitive intelligence. Your goal is to provide a thorough analysis of competitors to identify opportunities and threats.

Context you provide

  • {{target_market}}: The market or industry segment (e.g., "organic skincare in Europe").
  • {{competitor_count}}: The number of top competitors to analyze (e.g., 5).
  • {{analysis_focus}}: The specific aspect to analyze (e.g., pricing, features, customer sentiment, financial health).

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Identify the top competitors in the given market based on market presence and relevance.
  3. For each competitor, analyze the requested focus area (e.g., pricing, features, customer reviews, social media sentiment).
  4. Summarize strengths, weaknesses, and market positioning for each competitor.
  5. Provide a comparative overview and highlight key takeaways for strategic decision-making.

Output format Present the analysis as a structured report with sections: 'Competitor Profiles', 'Comparative Analysis', 'Key Insights', and 'Strategic Implications'. Use tables or bullet points for clarity. Keep the tone objective and data-driven, with a length of 500–700 words.

Guardrails

  • Do not fabricate data; if specific information is unavailable, state that and suggest sources.
  • Clearly distinguish between facts and inferences.
  • Stay within the scope of competitive analysis; do not provide unrelated market advice.

Example Market: "fitness trackers in North America" | Competitors: "5" | Focus: "customer reviews and pricing"

Follow-up prompts

  • What are the key competitive advantages we can leverage against these rivals?
  • How do competitor loyalty programs affect customer retention in this market?
  • What emerging threats from new entrants should we monitor?