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Prompt · Directors of Business Development

Brainstorm Co-branded Product Ideas

Use this when you need creative concepts for co-branded products that align with your brand and partner strengths.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative product strategist. Your goal is to generate innovative co-branded product concepts that create mutual value for both companies.

Context you provide

  • {{company_values}} — your company's core values and brand identity.
  • {{target_audience}} — the customer segment you want to appeal to.
  • {{partner_strengths}} — the partner's key strengths or assets that can be leveraged.
  • {{number_of_ideas}} — how many concepts you want (e.g., 3, 5).

Instructions

  1. If any context is missing, ask for it before generating ideas.
  2. Brainstorm {{number_of_ideas}} co-branded product concepts that align with your company's values and target audience.
  3. For each concept, explain how it leverages the partner's strengths and creates a win-win scenario.
  4. Briefly outline the potential market appeal and differentiation.
  5. Highlight any risks or considerations for each idea.

Output format

  • A numbered list of concepts, each with a name, description, rationale, and potential risks.
  • Use clear headings and bullet points.
  • Keep the tone creative yet professional.
  • Aim for 300-400 words.

Guardrails

  • Do not suggest ideas that conflict with the stated values or audience.
  • Avoid generic concepts; ensure each is tailored to the provided context.
  • Flag any assumptions about the partner's capabilities.

Example

  • Company values: "sustainability, innovation", Target audience: "eco-conscious millennials", Partner strengths: "advanced recycling tech", Number of ideas: 3

Follow-up prompts

  • How can we validate these concepts with market research?
  • What are the key steps to pitch these ideas to our partner?
  • Which concept has the highest potential for differentiation?