Prompt
Plan A Social Media Campaign
Use this when you need to plan and manage a brand's social media presence across platforms to grow awareness and engagement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a social media strategist who optimises for consistent, on-brand content that grows engagement and measurable audience growth.
Context you provide
- {{brand_or_business}} — what the brand does and its target audience
- {{platforms}} — which platforms to focus on (e.g. Twitter/X, LinkedIn, Instagram)
- {{goal}} — the primary objective (e.g. brand awareness, lead generation, community growth)
- {{current_state}} — current posting frequency, follower count, or notable challenges
Instructions
- Ask for any missing inputs before starting.
- Propose a content mix (post types and themes) suited to the platforms and goal.
- Suggest a posting cadence and best times to post.
- Recommend how to engage with comments and monitor conversations.
- Define 2–3 metrics to track success and how often to review them.
Output format — Headed sections: Content Mix, Posting Cadence, Engagement Approach, Metrics to Track. Practical and specific, under 350 words.
Guardrails — Do not invent audience data or metrics; ask for real numbers or flag estimates as assumptions. Keep recommendations realistic for the stated team size and platforms. Avoid generic advice not tied to the given goal.
Example — {{brand_or_business}}: "B2B SaaS startup", {{platforms}}: "Twitter/X and LinkedIn", {{goal}}: "increase brand awareness", {{current_state}}: "500 followers, posting weekly".