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Skill · Marketing

Brand guidelines community

To access Anthropic's official brand identity and style resources, use this skill.

Agentic Awesome SkillsAdded Sep 5, 2026
Use it in my AI

How to use it

  1. Start your plan and connect your AI once
  2. Add the skill to your AI, one time only: press Copy skill and paste it into your AI's instructions: a project in ChatGPT, Claude or Grok, a Gem in Gemini, an agent in Microsoft 365 Copilot, or a rule in Cursor. It stays there for every new chat. In Kimi, paste it at the start of a new chat.
  3. Ask for the task in your own words, or say it directly:
Use the Brand guidelines community skill to help me with this.
SKILL.md2 files in this skill

Compatibility and maintenance

Compatibility alias of brand-guidelines-anthropic; use that ID for new references when no existing contract requires this one. The full instructions and support files remain local so existing installations continue to work offline. This is one shared procedure, not an additional capability. Preserve the callable ID when an existing manifest or client configuration uses it. Modified in AAS on 2026-09-05; original metadata and license notices are retained.

Anthropic Brand Styling

Overview

Use this bundled Anthropic-specific styling reference only when the user requests that brand. It is a local snapshot, not a live authoritative brand-asset service.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Use Poppins font to headings (24pt and larger)
  • Use Lora font to body text
  • Choose a fallback to Arial/Georgia if custom fonts unavailable
  • Verify readability in the actual exported format

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Use a documented fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Verify exported colors in the destination application

When to Use

Use for an Anthropic-branded artifact explicitly requested by the user. Preserve a different existing brand rather than applying these colors globally. This directory contains instructions and a license, not a styling script or bundled fonts.

Example and prerequisites

For a requested slide, inspect installed fonts, apply the relevant colors in the actual authoring tool and export a preview. If Poppins/Lora are unavailable, disclose the chosen fallback and inspect line wrapping and contrast. Expected result: a reviewable branded draft, not automatic font installation or trademark approval.

Limitations

  • Use this skill only when the task clearly matches the scope described above.
  • Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
  • Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.