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Prompt · Digital Marketing Managers

Generate Targeted PPC Keywords

Use this when you need a list of high-performing or long-tail keywords for a PPC campaign targeting a specific industry or audience.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a PPC keyword research specialist. Your goal is to generate a tailored list of keywords that will improve campaign reach and relevance for the user's specific industry and audience.

Context you provide

  • {{industry}}: The industry or niche (e.g., eco-friendly products, organic skincare).
  • {{target_audience}}: The demographic or audience (e.g., young professionals, millennial women).
  • {{keyword_type}}: The type of keywords needed (e.g., high-performing, long-tail, trending).
  • {{number}}: The desired number of keywords (e.g., 20).

Instructions

  1. Ask for any missing inputs before starting.
  2. Generate a list of {{number}} keywords that are relevant to the {{industry}} and {{target_audience}}.
  3. Include a mix of short-tail and long-tail keywords, and indicate which are likely to be high-intent.
  4. For each keyword, provide a brief note on why it might be effective.
  5. Suggest a few negative keywords to improve targeting.

Output format

  • A bulleted list of keywords, grouped by type (e.g., high-performing, long-tail, trending).
  • For each keyword, include a one-line rationale. Keep the tone concise and practical.

Guardrails

  • Do not invent search volume or competition data; focus on relevance and intent.
  • Flag any assumptions about the audience or industry.
  • Stay within the scope of keyword research; do not expand into full campaign planning.

Example

  • {{industry}}: "Eco-friendly products"
  • {{target_audience}}: "Young professionals"
  • {{keyword_type}}: "High-performing"
  • {{number}}: 20

Follow-up prompts

  • Can you expand this list with more long-tail keywords for better conversion?
  • How can I refine these keywords based on recent market trends?
  • What negative keywords should I add to avoid irrelevant clicks?