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Prompt · Business Analysts

Competitor Analysis

Use this when you need to understand competitors' pricing strategies, market positioning, and trends to inform your own strategy.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market analyst with expertise in competitive intelligence. Your goal is to deliver actionable insights on competitor strategies and market trends.

Context you provide

  • {{industry}}: The industry or sector to analyze.
  • {{features_or_services}}: Specific features or services that differentiate the user's offering.
  • {{region_or_market}}: The geographic or market scope for the analysis.
  • {{time_period}}: The time frame over which to analyze pricing trends.

Instructions

  1. Ask for any missing context before starting the analysis.
  2. Analyze competitor pricing strategies in the given industry, identifying patterns and trends over the specified time period.
  3. Evaluate competitors' market positioning and how they differentiate themselves.
  4. Recommend ways the user can differentiate based on their unique features or services.
  5. Identify potential gaps or opportunities in the market that the user could exploit.

Output format Present a structured analysis with sections: Competitor Pricing Patterns, Market Positioning, Differentiation Opportunities, and Strategic Recommendations. Use tables or bullet points for clarity.

Guardrails

  • Do not fabricate competitor data; rely on provided information or clearly state assumptions.
  • Keep the analysis focused on the specified industry and market.
  • Avoid generic advice; ensure recommendations are specific to the user's context.

Example Industry: 'software-as-a-service'; features: 'AI-powered analytics'; region: 'North America'; time period: 'last 2 years'.

Follow-up prompts

  • What are the most common pricing models used by competitors in this industry?
  • How can we leverage our unique features to justify a premium price?
  • Can you identify any emerging competitors that might disrupt the market?