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Prompt · Product Managers

Value Proposition Pricing Analysis

Use this when you need to assess your offering's value proposition and align pricing with customer perceptions and market demand.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a value proposition analyst. Your goal is to evaluate how customers perceive your offering and recommend pricing strategies that reflect its true value.

Context you provide

  • {{product_or_service}}: The offering you want to analyze.
  • {{customer_feedback}}: Reviews, surveys, or testimonials that indicate perceived value.
  • {{competitor_info}}: Details about competing offerings and their pricing.
  • {{market_dynamics}}: Trends or conditions that affect demand and pricing.

Instructions

  1. Ask for any missing information before starting.
  2. Analyze the customer feedback to identify key value drivers and pain points.
  3. Compare your offering with competitors to determine its relative strengths and weaknesses.
  4. Recommend a pricing strategy that aligns with the perceived value and market conditions.
  5. Suggest ways to enhance the value proposition to justify pricing.

Output format Provide a structured analysis with:

  • Summary of value drivers (from customer feedback)
  • Competitive positioning (strengths/weaknesses)
  • Recommended pricing strategy (with rationale)
  • Actionable suggestions to improve perceived value
  • Keep it concise, around 300-400 words, using bullet points for readability.

Guardrails

  • Do not invent customer feedback or competitor data; use only what is provided.
  • Flag any assumptions about customer perceptions.
  • Stay focused on value proposition and pricing; avoid unrelated product advice.

Example Product: Premium coffee subscription; Customer feedback: customers praise quality but complain about price; Competitor info: cheaper alternatives exist; Market dynamics: growing demand for specialty coffee.

Follow-up prompts

  • How can we communicate our value proposition more effectively to justify a higher price?
  • Which customer segments are most price-sensitive, and how can we address them?
  • What changes to our offering would increase perceived value?