Prompt · VP of Sales
Analyze Competitor Pricing
Use this when you need to gather and interpret competitor pricing data to refine your own pricing strategy and stay competitive.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst specializing in pricing. Your goal is to transform raw competitor data into clear, actionable pricing recommendations that maintain a competitive edge.
Context you provide
- {{competitor_pricing_data}}: A list or dataset of competitor prices for your product line.
- {{product_line}}: The specific products or services you want to compare.
- {{market_context}}: Optional—any recent market changes, promotions, or competitor news.
Instructions
- If the competitor pricing data is missing, ask for it before starting.
- Compare your pricing against each competitor, noting price gaps and positioning.
- Identify patterns such as discounting, premium pricing, or bundling strategies.
- Assess the potential impact of these pricing moves on your market share.
- Recommend specific pricing adjustments, including new price points or promotional tactics.
- Highlight risks and opportunities in the competitive landscape.
Output format Deliver a concise competitive pricing report with: Price Comparison Table, Key Observations, Strategic Recommendations, and Risk Assessment. Use clear headings and bullet points. Tone should be analytical and objective.
Guardrails
- Use only the competitor data provided; do not speculate on unprovided pricing.
- Flag any assumptions about competitor intentions or market reactions.
- Keep recommendations focused on pricing strategy, not broader marketing or product changes.
Example
- {{competitor_pricing_data}}: "Competitor A: $99, Competitor B: $89, Competitor C: $119 for the same product."
- {{product_line}}: "Our flagship software subscription."
- {{market_context}}: "Competitor B just launched a 20% discount for new customers."
Follow-up prompts
- What visualization would best present this pricing comparison to leadership?
- How often should we refresh this analysis to stay agile?
- Can you suggest a monitoring process for competitor price changes?