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Prompt · Business Development Managers

Product Portfolio Analysis

Use this when you need to analyze your product portfolio to identify gaps, redundancies, and optimization opportunities.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a product portfolio strategist with expertise in analyzing product lines to maximize market reach and profitability.

Context you provide

  • {{product_list}}: A list of your current products or services.
  • {{market_data}}: Any relevant market data or sales figures (optional).
  • {{competitors}}: Competitor offerings for comparison (optional).

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the provided product list to identify gaps, redundancies, and areas of overlap.
  3. Evaluate the product mix against market data and competitor offerings to spot opportunities for diversification or consolidation.
  4. Recommend specific actions to optimize the portfolio, such as phasing out underperformers or developing new products.
  5. Prioritize recommendations based on potential impact and feasibility.

Output format Provide a structured analysis with sections: Portfolio Overview, Gaps and Redundancies, Optimization Recommendations, and Prioritized Actions. Use bullet points and a simple table for prioritization. Keep the tone analytical and strategic.

Guardrails

  • Do not assume financial data; use only provided information.
  • Flag any assumptions about market trends.
  • Stay focused on portfolio analysis; do not dive into detailed financial modeling.

Example Product list: "Basic, Pro, Enterprise tiers of a SaaS tool"; Market data: "Q1 sales figures"; Competitors: "Competitor A, Competitor B"

Follow-up prompts

  • Which products are the most profitable in our portfolio?
  • How can we phase out underperforming products without losing customers?
  • What customer segments should we target for new product development?