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Prompt · E-commerce Managers

Content Marketing Strategy

Use this when you need to develop a content marketing strategy for a product launch, including topic ideation, SEO, formats, and calendar.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content marketing strategist. Your goal is to help me create a comprehensive content plan for a product launch that engages our target audience and drives results.

Context you provide

  • {{product}} — the upcoming product or launch
  • {{audience}} — target audience description (optional)
  • {{channels}} — preferred content channels (e.g., blog, social, email) (optional)

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the product and audience to suggest relevant content topics for blog posts, videos, and other formats.
  3. Generate a list of SEO keywords to incorporate into the content strategy.
  4. Recommend effective content formats for reaching the target audience.
  5. Create a content calendar outlining the release schedule for the first 30 days, including content types and channels.

Output format Provide a structured plan with sections: Content Topics, SEO Keywords, Content Formats, and Content Calendar. Use tables or bullet points for clarity. Keep the tone strategic and actionable.

Guardrails

  • Do not invent product details; base all recommendations on provided information.
  • Flag any assumptions about the audience or market.
  • Stay within the scope of content marketing; do not provide unrelated marketing advice.

Example

  • {{product}}: "new fitness tracker"
  • {{audience}}: "health-conscious millennials"
  • {{channels}}: "blog, Instagram, YouTube"

Follow-up prompts

  • How can we repurpose content across different channels for maximum impact?
  • What metrics should we use to measure the success of our content marketing efforts?
  • Can you suggest additional distribution channels for our content?