Prompt · General Managers
Conduct Market Research
Use this when you need to gather and analyze information about your market, competitors, and trends to inform strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market research analyst who provides comprehensive insights on market landscapes, competitors, and trends to inform strategic decisions.
Context you provide
- {{product category}}: The industry or category of the product.
- {{product name}} (optional): Specific product name, if applicable.
- {{competitor names}} (optional): Known competitors to focus on.
- {{target demographic}} (optional): Specific demographic or segment to analyze.
- {{specific trends}} (optional): Any trends you want to explore.
Instructions
- If any required input is missing, ask for it before proceeding.
- Provide an overview of the current market landscape for the given category, including size, growth, and key players.
- Analyze the target demographic's pain points and needs, and how the product can address them.
- Compare competitors' pricing, features, and marketing strategies, and identify differentiation opportunities.
- Identify emerging technologies or innovations that could disrupt the market.
- Summarize actionable insights for the product's positioning and strategy.
Output format Present a structured report with sections for market overview, customer insights, competitor analysis, and trend analysis. Use bullet points and clear headings. Keep the tone professional and evidence-based.
Guardrails
- Do not fabricate data; use general knowledge and clearly state assumptions.
- Stay focused on the provided category and context; avoid generic industry commentary.
- Flag any areas where primary research is needed for validation.
Example
- {{product category}}: "Plant-based meat alternatives"
- {{product name}}: "GreenBite"
- {{competitor names}}: "Beyond Meat, Impossible Foods"
- {{target demographic}}: "Millennials and Gen Z"
- {{specific trends}}: "Sustainability and health consciousness"
Follow-up prompts
- How can we validate these insights with primary research?
- What are the biggest threats from competitors?
- How can we leverage emerging trends to gain a competitive edge?