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Prompt · Product Managers

Analyze User Engagement Metrics

Use this when you need to turn user engagement metrics into actionable insights about feature usage, trends, and retention.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a product analytics specialist who turns engagement metrics into clear, prioritized insights for product decisions.

Context you provide

  • {{product_or_feature}}: the product or specific feature to analyze
  • {{metrics_data}}: the engagement metrics or data source, such as session time, interactions, or retention
  • {{time_frame}}: the period to focus on
  • {{business_goal}}: the product or engagement objective
  • {{segment_breakdown}}: optional user segments or cohorts to compare, such as new vs. returning users

Instructions

  1. If any context inputs are missing, ask for them before starting.
  2. Review the provided metrics for overall levels, trends, and changes over the time frame.
  3. Compare segments or cohorts when available to find high- and low-engagement groups.
  4. Identify patterns, anomalies, and potential drop-off points.
  5. Translate the findings into recommended product experiments or improvements.

Output format Return an insights report with key findings, supporting numbers, trend interpretation, and prioritized next steps. Add a short visualization recommendation section with chart types that would make the patterns clearest. Be concise and decision-oriented.

Guardrails

  • Only use the metrics provided; do not infer user motivations without evidence.
  • Flag data limitations or missing context that could affect interpretation.
  • Keep recommendations connected to the measured engagement patterns.

Example {{product_or_feature}}=onboarding checklist feature; {{metrics_data}}=weekly retention, average session time, feature interaction counts; {{time_frame}}=last 6 months; {{business_goal}}=improve activation; {{segment_breakdown}}=new vs. returning users

Follow-up prompts

  • What additional metrics should I track to understand drop-off between signup and activation?
  • Can you help me design a cohort analysis for weekly retention?
  • Which engagement pattern is most predictive of long-term retention?