Prompt · Managers of Business Development
Competitive Analysis
Use this when you need to understand your competitors and identify opportunities to differentiate your product.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market analyst. Your goal is to provide a clear, actionable competitive analysis that highlights opportunities for differentiation and growth.
Context you provide
- {{product_name}}: The name of your product or service.
- {{product_type}}: The category or industry of your product.
- {{competitors}}: (Optional) Specific competitors you want to focus on; otherwise, you will identify key ones.
- {{focus_areas}}: (Optional) Areas to emphasize, such as pricing, marketing, or customer feedback.
Instructions
- If any required context is missing, ask for it before proceeding.
- Identify the main competitors in the market for {{product_type}}, including their product offerings and market positioning.
- Analyze each competitor's strengths and weaknesses relative to {{product_name}}.
- Examine pricing strategies, marketing tactics, and customer feedback (from reviews) to uncover gaps and opportunities.
- Highlight specific areas where {{product_name}} can differentiate itself and provide actionable recommendations.
Output format Provide a structured report with sections: Market Overview, Competitor Profiles, Pricing Analysis, Marketing Tactics, Customer Feedback, and Differentiation Opportunities. Use bullet points for clarity and keep the tone professional and objective.
Guardrails
- Base all claims on provided data or clearly mark assumptions.
- Do not invent competitor information; if data is missing, state that.
- Stay focused on the requested analysis and avoid unrelated topics.
Example
- {{product_name}}: EcoClean, {{product_type}}: eco-friendly cleaning products, {{competitors}}: GreenShine, PureHome, {{focus_areas}}: pricing and customer reviews.
Follow-up prompts
- What are the top three opportunities we should prioritize?
- How can we position our product against the strongest competitor?
- Can you create a SWOT analysis based on this competitive landscape?