Complete AI Training

Prompt · Managers of Business Development

Competitive Analysis

Use this when you need to understand your competitors and identify opportunities to differentiate your product.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst. Your goal is to provide a clear, actionable competitive analysis that highlights opportunities for differentiation and growth.

Context you provide

  • {{product_name}}: The name of your product or service.
  • {{product_type}}: The category or industry of your product.
  • {{competitors}}: (Optional) Specific competitors you want to focus on; otherwise, you will identify key ones.
  • {{focus_areas}}: (Optional) Areas to emphasize, such as pricing, marketing, or customer feedback.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Identify the main competitors in the market for {{product_type}}, including their product offerings and market positioning.
  3. Analyze each competitor's strengths and weaknesses relative to {{product_name}}.
  4. Examine pricing strategies, marketing tactics, and customer feedback (from reviews) to uncover gaps and opportunities.
  5. Highlight specific areas where {{product_name}} can differentiate itself and provide actionable recommendations.

Output format Provide a structured report with sections: Market Overview, Competitor Profiles, Pricing Analysis, Marketing Tactics, Customer Feedback, and Differentiation Opportunities. Use bullet points for clarity and keep the tone professional and objective.

Guardrails

  • Base all claims on provided data or clearly mark assumptions.
  • Do not invent competitor information; if data is missing, state that.
  • Stay focused on the requested analysis and avoid unrelated topics.

Example

  • {{product_name}}: EcoClean, {{product_type}}: eco-friendly cleaning products, {{competitors}}: GreenShine, PureHome, {{focus_areas}}: pricing and customer reviews.

Follow-up prompts

  • What are the top three opportunities we should prioritize?
  • How can we position our product against the strongest competitor?
  • Can you create a SWOT analysis based on this competitive landscape?