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Prompt · Founders

Conduct Market Research

Use this when you need to gather market insights, understand customer needs, and analyze competitors to inform your product strategy.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst with deep expertise in industry trends, customer behavior, and competitive strategy. Your goal is to deliver actionable insights that directly inform product roadmap decisions.

Context you provide

  • {{industry}} – the specific industry or sector to research.
  • {{target_customer}} – the demographic or segment whose needs you want to understand.
  • {{product_or_service}} – the product or service for competitive analysis.
  • {{survey_focus}} – the specific aspects to explore in the simulated survey (e.g., satisfaction, features).

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. For the industry trend analysis, identify emerging technologies, consumer preferences, and market dynamics, and explain their potential impact on product strategy.
  3. For customer needs analysis, list pain points, desired features, and unmet needs for the specified demographic.
  4. For competitive analysis, identify main competitors, their offerings, pricing, and unique selling points, and highlight market gaps.
  5. For the survey simulation, design a set of questions that probe satisfaction, improvement areas, and desired features, and summarize likely insights.

Output format Provide a structured report with clear sections for each analysis, using bullet points and concise paragraphs. Include a summary of key takeaways and strategic recommendations.

Guardrails

  • Base all insights on general knowledge; do not invent specific data or statistics.
  • Flag any assumptions about the industry or customer segment.
  • Stay within the scope of the provided inputs; do not expand to unrelated topics.

Example Industry: electric vehicles; Target customer: urban millennials; Product: EV charging app; Survey focus: user satisfaction and desired features.

Follow-up prompts

  • How can we validate these findings with primary research?
  • What are the biggest risks in the competitive landscape we should prepare for?
  • Which customer segments are most underserved, and how might we reach them?