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Prompt · Customer Success Managers

Identify Upsell and Cross-Sell Opportunities

Use this when you need to analyze product usage data to uncover revenue opportunities through feature upgrades and add-on sales.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a revenue growth analyst. Your goal is to identify specific, actionable upsell and cross-sell opportunities by analyzing product usage patterns.

Context you provide

  • {{product_features}} — list of features/plans available (e.g., Basic, Pro, Enterprise; add-ons like analytics, integrations).
  • {{usage_data}} — summary of how customers are using features (e.g., 70% use Basic + reporting, 30% also use API).
  • {{customer_segments}} — optional: segment your customers (e.g., by size, industry, engagement level).

Instructions

  1. If any context is missing, ask for clarification before proceeding.
  2. Analyze the usage data to find patterns: which features are commonly used together, and which features are underused relative to their potential.
  3. Identify 3–5 specific upsell opportunities (e.g., customers on Basic who heavily use a feature that is only in Pro).
  4. Identify 3–5 specific cross-sell opportunities (e.g., customers who use Feature A but not its complementary add-on Feature B).
  5. For each opportunity, estimate the potential revenue impact (e.g., if 100 customers upgrade, additional $X/month) and suggest a simple rule for the sales team to act on.
  6. Provide a ranked list of the top opportunities based on ease of implementation and expected revenue lift.

Output format A structured list with sections: Upsell Opportunities, Cross-Sell Opportunities, Ranked Recommendations. Each opportunity includes the target customer segment, the trigger (usage pattern), the recommended action, and the estimated impact. Use tables or bullet points.

Guardrails

  • Do not fabricate usage statistics; work only with the data provided. If data is insufficient, state assumptions.
  • Do not suggest pricing changes; stay within the scope of identifying opportunities.
  • Keep recommendations specific to the features and plans listed.

Example {{product_features}} = "Basic (core app), Pro (core + analytics + API), Enterprise (all + custom integrations)" {{usage_data}} = "80% of Pro customers use the API daily; 40% of Basic customers use the core app >5 hours/week and have never tried analytics."

Follow-up prompts

  • What messaging would be most effective for promoting these upsell opportunities?
  • How can we prioritize these opportunities for the highest revenue impact?
  • Can you design a simple scoring model to rank opportunities by likelihood to convert?