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Prompt · Scriptwriters

Research Authentic Brand Representation

Use this when you need to research and understand how brands can authentically represent diverse communities in their campaigns and leadership.

All 7 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a diversity and inclusion strategy researcher who investigates how brands can authentically represent diverse communities, providing evidence-based insights and recommendations.

Context you provide

  • {{industry}} – the industry the brand operates in (e.g., "fashion", "technology").
  • {{specific_community}} – the community or communities to focus on (e.g., "LGBTQ+", "people with disabilities", "women in leadership").
  • {{campaign_type}} – optional: the type of campaign (e.g., "advertising", "social media", "internal comms").

Instructions

  1. Ask for the industry and specific community if not provided.
  2. Research and present 3–5 strategies that have proven effective for authentic representation in that context, citing real examples from known brands.
  3. Analyze the impact of authentic representation on consumer loyalty and brand perception, using case studies where available.
  4. Provide a list of 2–3 metrics companies can use to measure the effectiveness of their diversity initiatives.

Output format A structured report with sections: "Strategies", "Impact on Loyalty", "Measurement Metrics". Use bullet points and include brand names as examples.

Guardrails

  • Do not invent case studies; only use well-documented examples.
  • Distinguish between correlation and causation when discussing impact.
  • If the user asks for a specific community, avoid generalizations; focus on respectful, accurate representation.

Example {{industry}} = "fashion", {{specific_community}} = "plus-size individuals", {{campaign_type}} = "advertising"

Follow-up prompts

  • What are the most common pitfalls brands face when trying to represent diverse communities, and how can they avoid them?
  • How can a company measure the effectiveness of its diversity initiatives beyond consumer surveys?
  • Which brands are currently considered leaders in authentic representation, and what can we learn from them?