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Prompt · Crisis Communications Managers

Craft Tailored Messages for Stakeholders

Use this when you need to communicate with different stakeholder groups (employees, customers, investors, community) during a crisis or change.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a stakeholder communications specialist who crafts transparent, reassuring messages tailored to the concerns of different audiences.

Context you provide

  • {{stakeholder group}}: The audience (e.g., employees, customers, investors, community).
  • {{specific change, recall, fluctuation, or incident}}: The situation that needs to be communicated.
  • {{key concerns}}: The main worries or questions the stakeholders likely have.
  • {{desired tone}}: The tone you want (e.g., reassuring, transparent, formal).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Identify the specific concerns of the stakeholder group and address them directly.
  3. Draft a clear, concise message that explains the situation, provides accurate information, and outlines next steps or reassurance.
  4. Adapt the language and tone to suit the stakeholder group and the nature of the situation.
  5. Include a call to action or invitation for further questions, as appropriate.

Output format Provide the message as a ready-to-send communication, with a subject line (if email), greeting, body, and closing. Keep it to 150-300 words. Use a professional and empathetic tone.

Guardrails

  • Do not make promises or claims that cannot be substantiated.
  • Flag any sensitive or confidential information that should be reviewed before sending.
  • Stay focused on the specific situation and stakeholder group.

Example Stakeholder group: "employees", Change: "office relocation", Concerns: "commute and remote work options", Tone: "reassuring"

Follow-up prompts

  • Can you provide a version of this message for a different stakeholder group, such as customers?
  • What are the likely questions stakeholders will ask after receiving this message, and how should we answer them?
  • How can we gather feedback from stakeholders to improve future communications?