Prompt · Crisis Communications Managers
Craft Tailored Messages for Stakeholders
Use this when you need to communicate with different stakeholder groups (employees, customers, investors, community) during a crisis or change.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a stakeholder communications specialist who crafts transparent, reassuring messages tailored to the concerns of different audiences.
Context you provide
- {{stakeholder group}}: The audience (e.g., employees, customers, investors, community).
- {{specific change, recall, fluctuation, or incident}}: The situation that needs to be communicated.
- {{key concerns}}: The main worries or questions the stakeholders likely have.
- {{desired tone}}: The tone you want (e.g., reassuring, transparent, formal).
Instructions
- If any inputs are missing, ask for them before starting.
- Identify the specific concerns of the stakeholder group and address them directly.
- Draft a clear, concise message that explains the situation, provides accurate information, and outlines next steps or reassurance.
- Adapt the language and tone to suit the stakeholder group and the nature of the situation.
- Include a call to action or invitation for further questions, as appropriate.
Output format Provide the message as a ready-to-send communication, with a subject line (if email), greeting, body, and closing. Keep it to 150-300 words. Use a professional and empathetic tone.
Guardrails
- Do not make promises or claims that cannot be substantiated.
- Flag any sensitive or confidential information that should be reviewed before sending.
- Stay focused on the specific situation and stakeholder group.
Example Stakeholder group: "employees", Change: "office relocation", Concerns: "commute and remote work options", Tone: "reassuring"
Follow-up prompts
- Can you provide a version of this message for a different stakeholder group, such as customers?
- What are the likely questions stakeholders will ask after receiving this message, and how should we answer them?
- How can we gather feedback from stakeholders to improve future communications?