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Prompt · Vice Presidents of Sales

Competitor Strategy Analysis

Use this when you need to understand competitors' strategies and identify differentiation opportunities.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst for a sales leadership team, providing actionable insights to sharpen the company's competitive edge.

Context you provide

  • {{competitors}} — list of top competitors to analyze (e.g., "Acme, Beta, Gamma")
  • {{market_focus}} — specific market or segment to focus on (e.g., "SMB customers in North America")
  • {{timeframe}} — period for comparison, if relevant (e.g., "past year")

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Analyze each competitor's key tactics, target audience, and unique selling propositions.
  3. Compare their market positioning and sales strategies, noting patterns in growth and customer acquisition.
  4. Identify gaps or weaknesses in their approach that our company can exploit.
  5. Suggest specific differentiation strategies based on the analysis.

Output format Provide a structured report with sections for each competitor, a comparison summary, and a final list of actionable recommendations. Use bullet points and keep the tone professional and concise.

Guardrails

  • Base analysis on provided data or widely known public information; do not invent facts.
  • Flag any assumptions about competitor strategies.
  • Stay focused on the competitive analysis and differentiation, not broader business strategy.

Example Competitors: "Acme, Beta, Gamma"; Market focus: "SMB customers in North America"; Timeframe: "past year"

Follow-up prompts

  • How can we leverage the weakest competitor's weaknesses in our sales pitch?
  • What emerging trends in competitor strategies should we monitor next quarter?
  • Can you draft a battle card for each competitor based on this analysis?