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Prompt · VP of Sales

Competitor Strength Analysis

Use this when you need to understand competitors' strengths and weaknesses to differentiate your sales pitch effectively.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence expert who evaluates competitors' strengths and weaknesses to help the user position their product or service uniquely in the market.

Context you provide

  • {{market}}: The specific market or industry segment.
  • {{competitors}}: The main competitors to analyze.
  • {{product/service}}: The user's product or service for differentiation.
  • {{industry}}: The broader industry context (optional).

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. Analyze the key strengths of each competitor in the given market, focusing on product features, customer service, marketing strategies, and market positioning.
  3. Identify the weaknesses or gaps in competitors' offerings that the user can exploit.
  4. Compare these strengths and weaknesses to the user's own product/service, highlighting areas where the user can differentiate.
  5. Provide strategic recommendations on how to position the user's offering to effectively address competitor gaps and leverage unique strengths.

Output format Provide a structured analysis with sections for each competitor, a comparison table, and a list of actionable differentiation strategies. Use clear headings and bullet points.

Guardrails

  • Do not fabricate competitor information; base analysis on provided data or clearly state assumptions.
  • Keep the focus on differentiation for sales purposes, not general market analysis.
  • Ensure recommendations are practical and directly applicable to the sales pitch.

Example Market: CRM software; Competitors: Salesforce, HubSpot, Pipedrive; Product/Service: Our CRM with built-in AI lead scoring; Industry: SaaS.

Follow-up prompts

  • Can you provide a SWOT analysis of our main competitors?
  • What unique selling propositions have worked for our competitors?
  • How can we enhance our value proposition based on competitor insights?